Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t help you from puking when you see his face (sorry honey) but we can help you deal with almost everything else!
We can’t help you with crying over spilled milk, but we can help you deal with almost everything else
We can’t help you with a bundle of joy kicking you in the ribs, but we can help with almost everything else!
We can’t help you tie your shoes, but we can help you with almost everything else.
We can’t tie your shoelaces for you…
We can’t stop you from buying every newborn outfit you walk by, but we can help you deal with almost everything else.
We can’t stop you from cutting the elastic band in your maternity pants so you don’t have to buy new pants that last month, but we can help you deal with almost everything else.
We can’t shave your legs for you in the last trimester but we can help you deal with almost everything else.
We can’t stop you from eating a whole watermelon then crying when you can’t put your shoes on… But we can help you deal with almost everything else.
We can’t stop you from watching those birthing shows that make you bawl your eyes out, but we can help you deal with almost everything else.
We can’t stop strangers from taking bets on the gender of your baby but we can help you deal with almost everything else.
We can’t go through labor for you, but we can help you deal with almost everything else
We can’t stop your vagina from feeling like it is shredding to pieces but we can help with everything else
We can’t keep you from becoming a sleep deprived zombie but we can help with almost everything else 🙂
We can’t stop your sharp shooting crotch pains, but we can help you deal with almost everything else.
We can’t stop you from cleaning the same room over and over again but we can help you deal with almost everything else.
We can’t help you remember what you went to the kitchen for, but we can help you deal with almost everything else.
We can’t change the fact that the baby has to come OUT through THERE, but we can help you deal with almost everything else
We can’t stop people from calling you a pasta sauce instead of your real name, but we can help you deal with almost everything else.
We can’t stop your pubic bone from feeling like a leftover wishbone your cousins are ripping apart at Thanksgiving, but we can help with almost everything else.
We can’t help you stay awake for a whole movie, but we can help you with almost everything else!
We can’t stop your monther-in-law from entering the birthing room, but we can help you deal with almost anything else.
We cant stop the ASPCA from running those seriously depressing ads, but we can help you deal with almost anything else.
We can’t stop your husband from commenting on just hot hot and sexy he finds Kate Upton, but we can help you deal with almost anything else.
“We can’t keep people from telling you they left the hospital in their regular pants, but we can help you deal with almost everything else”
“We can’t keep people from saying ‘You look further along’ but we can help you deal with almost everything else”
“We can’t make people keep ALL their advice to themselves, but we can help you deal with almost everything else”
We can’t stop your vagina from feeling like it is shredding to pieces, but we can help you deal with almost everything else.
We can’t stop the baby from using your rib cage as a jungle gym
We can’t help you decide between breast vs bottle, but we can help you with almost everything else.
We can’t stop those crazy pregnancy dreams, but we can help you deal with almost everything else.
We can’t stop you from passing gas without warning but we can help with almost everything else.
We can’t curb your weird and inappropriate sex dreams with every person you’ve ever met but we can help with almost everything else.
We can’t cure your partner’s recent stupidity complex (or perhaps it’s your hormones) but we can help with almost everything else.
We can’t stop your Grandma from talking about your nipples, but we can help you deal with almost everything else.
(My Grandma actually wrote me a letter telling me that I should toughen up my nipples by twisting them. She did add, “Not too hard.” I have it in writing, I will have proof forever of this. lol)
I just liked Healthy Mama on FB.
We can’t make it any easier to geton those scales at the OB but we can help you deal with most everything else.
We can’t stop people from staring at your ever growing bump, but we can help you deal with everything else.
We can’t stop those people who tell you that you can’t birth a toddler, but (As in regards to having a huge belly and being 9 months pregnant)
We know you didn’t swallow a watermelon seed like your neighbor keeps telling you, but
We cannot pick the dingleberries from your unshaven vag, but we can help with almost anything else.
We can’t help you with tying your shoes, but
We can’t tell your boss to let you take a nap during the work day, but we can help you deal with almost everything else.
We can’t stop people from asking “any news?” when you are obviously still very pregnant, but we can help you deal with almost everything else.
We can’t stop people from telling you their labor stories, but we can help you deal with almost everything else.
We can’t read all those “What to Expect” books for you but we can help you deal with almost everything else
We can’t have sex with your husband for you, but we can help you deal with almost everything else:)
We can’t stop strangers from telling you you’ll never make it to your due date because you look ready to go now, but we can help you with almost everything else.
We can’t stop random people from trying to predict the sex of your baby, but we can help you with almost everything else.
We can’t make a bathroom magically appear for you every 15 minutes, but we can help you with almost everything else.
We can’t help if your lady parts darken in color, but we can help with almost everything else.
We can’t stop them from calling 17 times a day to ask if you had the baby yet, or why you’re still home, or why you haven’t gone into labor yet, but we can help with almost everything else
We can’t make loaded chili cheese fries a healthy snack, but we can help you deal with almost everything else.
We can’t save you from over-sharing on Facebook, but we can help you deal with almost everything else.
We can’t stop your husband/boyfriend from now thinking it’s open season…..
We can’t help you win the argument with your husband over the baby’s name, but we can help you with almost everything else.
We can’t drown out the unsolicited parenting advice, but we can help you deal with almost everything else.
We can’t help with those crazy sex dreams, nose bleeds, and leaky books, but we can for almost everything else.
We can’t keep your mother-in-law out of the delivery room, but we can help you deal with almost everything else.
We can’t stop your hormonal rages, but we can help you deal with almost everything else.
We can’t help control your flatulence,but we can help with alomst everything else.
We can’t help you come up with a snarky answer to “No baby yet?” but we can help you deal with almost everything else.
We can’t stop your wine cravings, but we can help you with almost everything else.
We can’t keep you from falling asleep mid-sentence, but we can help you deal with almost everything else.
We can’t be there during labor to punch the man that put you in this predicament, but we can help you deal with almost everything else.
We can’t keep you from wetting your pants every time you laugh, but we can help you with almost everything else.
We can’t make you any less scared to poop, but we can certainly help you with constipation!
We can’t watch your other kids so you can rest, but we can help you with almost everything else.
We can’t make your maternity clothes cuter, but we can help you with almost everything else.
We can’t promise you’ll still have an “innie” when this is over but we can help you deal with almost everything else.
We can’t make your mother-in-law love your baby name choice, but we can help you deal with almost everything else.
We can’t paint your toenails for you, but we can help you deal with almost everything else.
We can’t make nonalcoholic wine taste good, but we can help you deal with almost everything else.
We can’t help you roll over but we can help you deal with almost everything else.
We can’t make your name choice less trendy, but we can help you with almost everything else.
We can’t help you drink a gallon of water for your next ultrasound but we can help you deal with almost everything else.
We can’t stop you from binge eating at 3am, but we can help with everything else.
We can’t stop you from being in your 3rd trimester thinking “whyyyy?” but we can help with everything else.
We can’t stop the baby fever you’ll get a little down the road, but we can help with everything else.
we cant stop midnight feedings but we can help you deal with almost everything else (with a picture of a tired mom yawning)
we cant stop he unsolicited parenting advice but we can help you deal with everything else
we cant stop you from getting puked and peed on but we can help you deal with almost everything else
We can’t stop the “another one!?” questions, but we can help you with almost everything else.
We can’t stop people from asking if it was planned, but we can help you with almost everything else.
Ha thanks ladies!
We can’t make maternity clothes cute but we can help you deal with almost everything else.
We can’t help you get to the bathroom on time, every time, but we can help you with almost everything else.
We can’t stop the sushi and beer craving, but we can help you with almost everything else.
We can’t stop your grandmother from asking if you’re finally going to name a baby after her mother, but we can help you with almost everything else.
We can’t make that orange juice into a Mimosa, but we can help you with everything else.
We can’t roll you out of bed in the middle of the night to pee, but we can help you deal with almost everything else!
We can’t get your phone out of your infant’s hands, but we can help you deal with almost everything else.
“We can’t make your husband rub your feet but we can help you deal with almost everything else.”
We cant help with growth spurt feedings but we can help you deal with almost everything else
We cant help you hit your peacefully sleeping husband when you have to wake up for the third time to nurse but we can help you with everything else
We cant help the shocked stares when you are nursing in public but we can help with everything else
the most annoying thing from my pregnancies is i can’t keep them. i wonder if they have any remedies for stress and fear once someone who has had recurrent MCs gets pregnant with their rainbow?
I’d like to see: Congrats on your Rainbow. We can’t take away the fear, but we can help you deal with almost everything else.
“We can’t tell your mother to stop complaining about the name you picked out for the baby but we can help you deal with almost everything else.”
We can’t launch you out of bed every hour to pee, but we can help with just about everything else.
We can’t pull your socks over the cankles, but we can help you deal with almost anything else.
We can’t tell your toddler how the baby got in there, but we can help you deal with almost anything else.
We can’t guarantee clean public restrooms on every city block, but we can help with just about everything else.
We can’t sleep on your stomach for you, but we can help you with almost everything else.
We can’t drink that glass of wine for you, but we can help you with almost everything else.
We can’t tell you the difference between bottles, highchairs, strollers, car seats, sippy cups, pacifiers… but we can help you deal with almost everything else.
We can’t make your husband get you ice cream at midnight, but we can help you deal with almost everything else.
We can’t make it any easier to put your shoes on….
We can’t stop cervical checks from being oh-so uncomfortable and awkward, but we can help you deal with almost everything else.
We can’t stop you from packing the entire contents of the hospital room in your overnight bag before going home, but we can help you deal with almost everything else.
We can’t stop your baby from freeloading past his delivery date, but we can help you deal with almost everything else.
We can’t stop your craving for sushi and cheap champagne, but we can help you deal with almost everything else.
We can’t stop you from pooping during delivery, but we can help with almost anything else.
We can’t garauntee that your “birth plan” will go as planned, but we can help you deal with everything else.
We cant stop your zipper from getting farther and farther apart, but we can help you deal with almost everything else.
We can’t get you your lap back, but we can help with almost everything else
We cant stop your zipper from getting farther and farther apart, but we can help you deal with almost everything else.
We cant help you see your feet, but we can help you deal with almost everything else.
We cant save you when you get stuck in the bathtub, but we can help you deal with almost everything else.
We can’t change the exit strategy, but we can help with almost everything else.
We can’t make your husband stop suggesting you name your child Admiral, but we can help you deal with almost everything else.
We can’t stop people from commenting on your sweaty glow, but we can help you deal with almost everything else
LOL
We can’t stop people from thinking you’re incapable of doing activities but we can help YOU feel capable of anything.
We can’t stop the pain from listening to others advice but we can stop the pain in your back!
We can’t stop people from guessing the sex of your baby based on the shape of your belly…or the size of your behind…or the acne you are already self-conscious about, but we can help you with almost everything else.