Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t punch your man in the throat for plucking your every nerve but we can help with everything else!
We can’t make your mother-in-law love your baby name choice, but we can help you deal with almost everything else.
We can’t paint your toenails for you, but we can help you deal with almost everything else.
We can’t make nonalcoholic wine taste good, but we can help you deal with almost everything else.
We can’t help you groom the lady parts that you can no longer see, but we can help you with everything else.
We can’t make your mother-in-law love your baby name choice, but we can help you deal with almost everything else.
We can’t paint your toenails for you, but we can help you deal with almost everything else.
We can’t make nonalcoholic wine taste good, but we can help you deal with almost everything else.
We can’t make your mother-in-law love your baby name choice, but we can help you deal with almost everything else.
We can’t paint your toenails for you, but we can help you deal with almost everything else.
We can’t make nonalcoholic wine taste good, but we can help you deal with almost everything else.
We can’t stop you from crying over greeting card commercials but we can help with everything else
We can’t warm up the ultrasound gel, but we can help with almost anything else.
We can’t help you keep the house clean, but we can help you with almost everything else.
We can’t get people to stop offering up horrible name suggestions, but we can help you with everything else.
We can’t make your husband understand why you cried when he put the socks in the underwear drawer, but we can help you with everything else.
We can’t stop people from asking you if your “ready”, but we can help you with everything else.
We can’t fill your 3am cravings but…
We prevent your areolas from resembling pancakes, but we can help you deal with almost everything else.
We can’t stop that smell, but we can help you deal with almost everything else.
We can’t stop those untimely sexual urges, but we can help you deal with almost everything else. (“sexual urges” or “x-rated thoughts” would work.)
We can’t stop your mother-in-law from showing up, uninvited to the hospital,but we can help you deal with almost everything else.
We can’t stop the maternity ads with pregnant models wearing six inch stilettos, but we can help with almost everything else!
Haha! Typo… That should have read, “We CAN’T prevent your areolas…”
We can’t stop you from peeing when you laugh but we can help with everything else.
We can’t tell you where you put your keys but we can help you deal with almost anything else.
We can’t make the scale your best friend but we can help you deal with almost anything else.
We can’t help the fool who says…”OMG! Are you pregnant?” but we can help you deal with almost anything else.
We can’t stop you from pooping on the table during childbirth, but we can help you deal with almost everything else.
We can’t stop you from calling all those amazing nurse “f’ing liars” during delivery, but we can help you deal with almost everything else.
We can’t stop the onslaught of do’s and dont’s, but we can help you deal with almost everything else!
We can’t force your partner to give you a massage, but we can help you deal with almost everything else!
We can’t convince your husband that the pregnancy is not 50/50 but but we can help you deal with almost everything else.
We can’t make your belly button look normal again but…
We can’t make your belly button look less scary but…
We can’t help you find your feet but we can help you deal with everything else
We can’t stop strangers from naming your child, but we can help with almost anything else.
We can’t make that waddle into runway material, but we can help you deal with almost everything else.
We can’t make your husband carry the baby for you, but we can help you deal with almost everything else.
We can’t stop you from making weird noises you stand up, but we can help you deal with almost everything else.
We can’t make your waistband more elastic, but we can help you deal with almost everything.
We can’t keep your toddler from jumping on your belly, but we can help you deal with almost everything else.
We can’t keep you from crying at every commercial on television, but we can help you deal with almost everything else.
We can’t help you pick the perfect name, but we can help you deal with almost everything else.
We can’t get your family members to pronounce your baby’s name properly but we can help you deal with almost everything else.
We can’t make your butt stop growing but we can help with just about everything else.
We can’t stop people from telling you what you should name your baby but we can help with just about everything else.
We can’t make people give you foot rubs but we can help with just about everything else.
We can’t help you stop over-spending on baby clothes but we can help you with almost anything else!
We can’t help you stop peeing on the floor when you are throwing up in the toilet, but we can help with almost everything else
We can’t shrink your lady parts back to how they were, but we can help you deal with almost everything else!
We can’t make dinner for your husband or other children, but we can help you deal with almost everything else.
We can’t make your best, safest, affordable, baby gear decisions for you, but we can help you deal with almost everything else. (I researched like CRAZY and didn’t have a car seat until 1 week before my due date because I couldn’t decide!)
We can’t go bra shopping (every week) for you but we can help you deal with almost everything else.
“We can’t stop you from getting kicked in the crotch from the inside but we can help you deal with almost everything else.”)
We can’t stop you from being everyone’s designated driver, but we can help you deal with almost everything else.
We can’t make your spouse any less annoying, but we can help with almost anything else.
We can’t help you find your legs to shave, but we can help you deal with almost everything else.
We can’t replace your entire shoe collection, which is now a size too small, but we can help you deal with almost everything else.
We can’t get you a whole new wardrobe but we can help with everything else!
We can’t help you paint the toenails you can no longer reach but we can help you deal with almost everything else.
We can’t help you find a comfortable sleep position, but we can help you deal with almost everything else.
“We can’t stop your husband from telling you that you’re not sick, you’re just pregnant, but we can help you deal with almost everything else.”
We can’t stop you from falling asleep everywhere the first three months but we can help with just about everything else
We can’t make that waddle runway material, but….
We can’t stop labor from requiring your presence, but we can help you deal with almost everything else.
We can’t confirm an Alien has taken over your body but we can help with just about anything else
We can’t stop people from giving unsolicited advice, but we can help you deal with almost everything else.
We can’t knock you unconscious during labor so your baby will just come out easy breezy, but we can help you deal with almost everything else.
We can’t help your significant other understand what you are going through, but we can help you deal with almost everything else
We can’t guarantee that the nurses won’t refer to you as ” blender Mom” after giving natural birth to an exceptionally large baby, but we can help you deal with almost everything else.
(Yes…This really happened to me!)
We can’t change the sex of your baby ,but we can help you deal with almost everything else.
We can’t guarantee that the nurses won’t refer to you as ” blender Mom ” after giving natural birth to an exceptionally large baby, but we can help you deal with almost everything else.
We can’t help you tie your shoes (or even find your feet) but …
We can’t guarantee that the nurses won’t refer to you as ” blender Mom ” after giving natural birth to an exceptionally large baby, but we can help you deal with almost everything else.
We can’t stop your inlaws from thinking of you as the incubator, but …
We can’t stop your partner from fleeing the room after you pass gas like a teenage boy but we can help you deal with almost everything else!
We can’t keep your mother-in-law out of the delivery room, but …
Crap, I don’t know why mine kept posting. Sorry!
We can’t install a warm water pool in your home for the third trimester but we can help you deal with almost everything else!
We can’t make your belly button look normal again but…
or
We can’t make your belly button look less scary but…
We can’t convince him that you’ve already picked the perfect name, but we can help you deal with almost everything else.
We can’t help you get drunk, but we can help you deal with almost everything else.
We can’t help you not being an irrational raging psychotic moody bitch, but we can help you deal with almost everything else.
We can’t convince him that you’ve already picked the perfect name, but we can help you deal with almost everything else.
We can’t keep you from crying over the Sarah McLachlan doggy commercial, but we can help you deal with almost everything else.
We can’t help you with your porn addiction, but we can help you deal with almost anything else.
“We can’t sit in the stirrups for you…..”
We can’t save you from having to glue your razor to a stick to shave your legs, but we can help you deal with almost everything else.
We can’t stop the “She’s eating for 2” comments but, we can help you deal with almost everything else.
We can’t stop you from having to glue your razor to a stick to shave your legs, but we can help you with almost everything else.
We can’t silence the “Hover in Law” .. but we can help you deal with almost everything else.
We can’t help you convince your husband that you will not be naming your son after his favorite football player….
We can’t keep your feet from growing 2 sizes, but we can help with almost everything else.
We can’t help you if you hate the feeling every time your baby moves, but we can help you deal with almost everything else.
We can’t tell your husband he won’t “poke the baby”, but we can help you with everything else!
We can’t stop the surround sound fireworks gas when you laugh, but we can help with everything else.
We can’t help you tell your husband this is “all his fault”….
We can’t stop the tears at every slightly sappy commercial but we can help you deal with almost everything else.
We can’t help you start saving for college….
We can’t count to ten and push for you…..
We can’t help you break the news to her big sister….
We can’t make every pair of forceps on earth disappear,
but we can help you deal with almost everything else.
Ha! Love this one!!
We can’t stop the people from asking “Haven’t you had that baby YET?!” but we can help with everything else.
We can’t make your husband stop snoring so you can get some sleep, but we can help with everything else.
We can’t catch your toddler whose running wild during this pregnancy, but we can help you deal with almost everything else.
We can’t make your customers stop staring at you while you vomit in the trash can under your register, but we can help you deal with almost everything else.
We can’t stop your baby from kicking things out of your hand from in the womb, but we can help you deal with almost everything else.
We can’t stop your skin from reverting back to its teen years, but we can help you with everything else.
We can’t guarantee any of the fifty new bras you’ve bought will fit, but we can help you with everything else.
We can’t guarantee your significant other will ever stop annoying you, but we can help you with everything else.
U would think my ass was a vineyard…nope just hemorrhoids the size of grapes. If only I could enjoy the wine!
We can’t stop your water from breaking in the back row of a movie theatre, but we can help you deal with almost everything else. (For the record, it really did, everywhere, just like IN the movies! Rest assured though, there is enough time for your husband to have your tickets refunded before heading to the hospital! Bahaha)
We can’t stop you from pooping when you push, but we can help with almost everything else
Pregnancy is hard. Let us help!
We can’t keep people from asking about your cervix but we can help with everything else.
We can’t help you find your toes but we can help with everything else.
We can’t help you shave your legs but we can help with everything else.
We can’t help you squeeze into those jeans but we can help with everything else.
We can’t help you survive the baby shower but we can help with everything else.
Feeling knocked out because you’re knocked up? We can help!
Try BOOST IT UP! MIGHTY MANGO!
We can’t take away the constant urge to vomit but we can help you with everything else.
We can’t make your husband less annoying, but we can help you deal with almost everything else.
We can’t stop you from farting in public but we can help you deal with almost everything else
We help you stop burping every time you bend over, but we can help you deal with almost everything else…
We cant help you shave your legs, but we can help you deal with almost everything else.
We can’t help you with that yoga pose, but we can help you deal with almost everything else.
We can’t help you through that awkward “is she just far or pregnant?” stage any faster but we can help you deal with almost everything else
We can’t stop your cleaning addiction, but we can help you with anything else.
We can’t stop you from eating dirt, but we can help you deal with almost everything else!
We can’t make doorways any wider but we can help you deal with almost everything else.
We can’t stop your best friend’s sister’s cousin using your best name but we can help you deal with almost everything else.
* fat
We can’t help you with the hemmorhoids you’ll have for the rest of your life, but we can help you deal with almost anything else.