Remember when we played ad agency and wrote headlines for Healthy Mama and Method’s Air Refreshers? Well, now we get to play again for Serta’s iComfort mattress campaign.

The best part?

If you write my favorite headline, you could win a brand new Serta iComfort mattress PLUS the coveted Serta Adjustable Foundation. That’s over a $3500 prize!

Here’s the brief:

The iComfort Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel, is SO COMFORTABLE, you won’t want to leave your bed.

You know how your kids tell you they are doing something in the other room and you’re like “Sure, fine, whatever, if it lets me get ten more minutes of sleep, I’m totally okay with that.”

Well, I created four headlines to show just how far I might let my kids go, if I was ridiculously comfortable lying on my Serta iComfort mattress:

serta icomfort ad mommy shorts

serta icomfort ad mommy shorts2

serta icomfort ad mommy shorts3

serta icomfort ad mommy shorts4

Now it’s your turn! To enter, leave a headline in the comments below following the same structure:

“_________________? Sure. I’m comfortable with that.”

You must like both Mommy Shorts and Serta Mattress on Facebook to win.

I’ll pick my favorite headlines and post them next week. Then I’ll narrow them down to the finalists and we’ll all vote on the winner which will be announced on October 23rd.

The grand prize winner will get an iComfort Savant EverFeel Queen mattress set (with the winner’s choice of plush or cushion firm) plus a Serta Motion Perfect II adjustable foundation. The approximate retail value for both is $3500.

Three second place winners will receive two iComfort pillows plus a Queen or King size Serta Luxury Fleece blanket.

You can read the full rules here.

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The Serta iComfort mattress features Serta’s latest dual-action gel memory foam technology, which gives much more support and cooling comfort than memory foam mattresses of the past. Serta offers eight new models with this technology, ranging from extra-firm to luxuriously plush, so every type of sleeper can find their perfect match.

The Serta adjustable foundation was built because people do much more in their bed these days beyond sleeping. They check email, watch TV and work on their laptops. In addition to lumbar support, 90-degree head tilt support and massage options, the Serta adjustable foundation has a wireless motion-sensitive backlit remote, Bluetooth Connectivity, a wireless speaker system, USB power ports and convenient lighting.

In other words, if you didn’t have children, you REALLY would never have to get out of bed.

To select your perfect mattress, you can check out the mattress selector on the Serta website or download Serta’s mobile shopping app which allows people to browse mattress types, take a quiz to determine which mattress is right for them, and easily locate a nearby retailer.

Now, leave your headlines below and…