Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t cure your cankles but we can help you deal with almost everything else
We can’t save you from stretchmarks but we can help you deal with almost everything else
We can’t stop people from telling you their nightmare birthing stories, but we can help you deal with almost everything else
Ha! TOTALLY.
We can’t make people give up their seat on a crowded subway, but we can help you deal with almost everything else
We can’t make maternity pants stay in place, but we can help with almost everything else!
We can’t stop your Mother In Law from pointing out that your butt is getting big too, but we can help you deal with almost everything else.
We can’t guarantee that you won’t need stitches, but we can help with almost anything else.
We can’t shut your MIL up on how to raise the most perfect human EVER, but we can help you deal with almost everything else.
We can’t stop the pressing need to pee all the time but we can help you deal with almost everything else
We can’t stop people from telling you to sleep now while you still can, but we can help you deal with almost everything else
We can’t stop people from telling you what you can/can’t drink/eat but we can help you deal with almost everything else.
We can’t help you shave your legs that you can no longer see, but we can help you deal with almost everything else.
We can’t stop the sigh and eye roll from your husband when you can’t make up your mind about what to get at the grocery store but we can help you deal with almost everything else.
We can’t change the taste of the juice used for your glucose test but we can help you deal with almost everything else.
We can’t promise you won’t poop during labor but we can help you deal with almost everything else.
(I had nightmares about that all 3 pregnancies)
We can’t stop someone from offering to show you the video of their own home birth, but we can help you deal with almost everything else.
We can’t stop the baby from bouncing on your bladder, but we can help with almost everything else.
We can’t stop people from telling you to get your rest now (as if pregnant women sleep well), but we can help you deal with almost everything else.
We can’t help you up from the couch…but we can help you deal with almost everything else.
We can’t stop strangers from saying you don’t look THAT pregnant from behind but we can help you deal with almost everything else.
We can’t stop people from telling your their awful, cheating ex-boyfriend had that perfect name you chose, too, but we can help you deal with almost everything else.
We can’t stop people from telling you “It’s all worth it”, but we can help with almost anything else.
We can’t keep your eyes open at work but we can help you deal with almost everything else.
We can’t make 9 months go any faster but we can help you deal with almost everything else.
We can’t stop your husband from looking at you like that, but we can help you deal with almost everything else.
I love this one!
We can’t stop your legs from chaffing,, but we can help you deal with almost everything else.
We can’t stop everyone from giving you advice but we can help you deal with almost everything else.
We can’t help you shave your legs but we can help you deal with almost everything else.
We can’t drive to the store at midnight to pick up ice cream for you, but we can help you deal with almost everything else.
We can’t help you see your feet but we can help you deal with almost everything else.
“We can’t take the pain for you but we can help you deal with almost everything else.”
We can’t stop unsolicited advice, but we can help you deal with almost everything else.
We can’t stop you from googling every symptom you’ve had in the last 9 months, but we can help you deal with almost everything else.
We can’t stop your in-laws from coming in town for the birth BUT we can…
We can’t stop you from wanting to smack your husband every times he opens his mouth… Idk why but my husband drove me nuts during pregnancy and I even had a friend ask me when she was pregnant “did you hate your husband while you were pregnant?” Haha
We can’t help you get out of that chair, but we can help you with everything else.
“We can’t groom for you but we can help you deal with almost everything else.”
We can’t tie your shoes for you, but we can help you deal with almost everything else.
“We can’t groom your lady parts for you but we can help you deal with almost everything else.”
We can’t explain the birds and bees to your 4YO, but we can help you deal with almost everything else.
We can’t stop the creeper from staring at your boobs, but we can help you deal with almost everything else.
We can’t help you assemble all the baby gear but we can help you with everything else.
We can’t make the Group B Step test any less invasive, but we can help you deal with almost everything else.
We can’t pick up that pen you dropped, but we can help with almost everything else.
We can’t keep people from being afraid to get in an elevator with you, but we can help you deal with almost everything else.
Entered wrong email address! Correct one on this reply.
We can’t stop people from asking if you’re due any day now but we can help with almost everything else.
We can’t stop people from saying “are all those kids yours?!” , but we can help with almost everything else.
We can’t stop your mom from giving you advice, but we can help you deal with almost everything else.
We can’t stop everyone from telling you what you should and shouldn’t eat, but we can help you deal with almost everything else.
We can’t stop your mother in law from giving you parenting advice from 1975 but we can help you deal with almost everything else.
We can’t stop your World Cup hopeful from giving a goal worthy rib kick, but we can help you deal with almost anything else.
We can’t stop your husband from complaining about ‘sympathy’ pains….but we can help you deal with almost everything else.
We can’t chug your nasty orange glucose drink for you, but we can help you deal with almost everything else.
We can’t keep people from giving you judgemental advise but we can help with everything else.
We can’t help you see your toes but we can help you deal with almost everything else.
We can’t break your water, but we can help you deal with almost everything else.
We can’t get the foot out of your ribs, but we can help with just about everything else.
HAHAH. Ew.
We can’t tell the Doctor that his hand really is far enough “up there”, but we can help with everything else.
We can’t explain to your older kid where babies come from, but we can help you deal with almost everything else.
We can’t stop you from crying at the drop of a tissue, but we can help you deal with almost everything else.
We can’t stop your husband’s stupid comments about how much you’re eating, but we can help you deal with almost everything else.
We can’t filter the unsolicited parenting “advice”, but we can help with almost everything else.
We can’t stop you from nesting, but we can help you deal with almost everything else.
We can’t take the blame for your flatulence, but we can help with everything else;)
We can’t make your older kids let you squeeze in a nap, but we can help with just about everything else.
We can’t stop people from telling you they you look like your going to have a toddler but we can help you deal with almost everything else.
We can’t stop you from clearing a room with your gas, but we can help you deal with almost everything else.
We can’t tie your shoes for you, but we can help you deal with almost everything else.
We can’t get that cute little foot out of your ribs, but we can help you deal with almost everything else.
We can’t keep your baby from kicking you in the ribs all day, but we can help you deal with almost everything else.
We can’t stop people from asking overly personal questions, but we can help you deal with almost everything else.
We can’t make your shoes fit, but we can help you deal with almost everything else.
We can’t stop baby shower games from happening, but we can help you deal with almost everything else.
We can’t help you stop the pee dribbles, but we can help with everything else.
We can’t stop you from waddling like a penguin, but we can help you deal with almost everything else.
We can’t make your prepregnancy clothes fit again, but we can help you deal with almost everything else.
We can’t help you install the carseat or build nursery furniture, but we can help you deal with almost everything else
Or, we can’t stop you from peeing yourself while pushing the baby out, but we can help you deal with almost anything else.
Love this one!
We can’t promise that your husband won’t throw up over your shoulder as your bringing your most precious gem into the world, but we can help you with everything else.
We can’t paint your toenails for you but we can help with almost everything else.
We can’t help you explain to your Mother in Law that the baby will not, in fact, be named Eunice- but we can help you deal with almost anything else.
We can’t help you paint Your toenails when you can no longer reach but we can help you with almost everything else.
We can’t stop people from asking how much weight you’ve gained, but we can help you deal with almost anything else.
Cory and I were typing at the same time 🙂
We can’t tell your mother for you, but we can help with almost everything else.
We can’t stop people from giving you “is she pregnant or just fat?” looks, but we can help you deal with almost everything else!
We can’t stop the nightmares about your baby being born with teeth, but we can help you deal with almost everything else.
We can’t make you turn the channel from “A Baby Story” (even though it is totally freaking you out), but we can help you deal with almost everything else.
We can’t stop you from getting up to pee every 20 minutes at night, but we can help you with everything else.
We can’t stop your mother in law from “knowing everything about having children”, but we can help with just about everything else.
We can’t stop your pants from getting tight, but we help you with almost everything else.
We can’t paint your toenails but we can’t help with everything else.
We can’t stop people from giving you unsolicited advice but we can help you deal with almost everything else.
We can’t help you answer the million questions people ask about your pregnancy , but we can help you deal with almost everything else.
We can’t stop all that uninvited advice, but we can help you deal with almost everything else.
And #3, we can’t help your husband unsee what he saw during labor, but we can help you deal with almost everything else.
We can’t stop you from urinating 325 times a night, but we can help you deal with just about everything else.
We can’t help you lose the baby weight, but we can help with everything else .