Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t guarantee that’s a penis on the ultrasound, but we can help you deal with almost everything else.
We can’t keep your husband from gaining “sympathy weight”, but we can help with everything else.
We can’t tell you if heartburn really predicts how much hair your baby will have, but we can help with everything else.
We can’t make you forget about how that baby comes out, but we can help with almost everything else.
We can’t help you see your feet but we can help you with almost everything else
We can’t stop you from waddling, but we can help you deal with almost everything else.
We can’t stop your mother from telling everyone before you do, but we can help you deal with almost everything else.
That’s me up there ^^^ not paying attention to the name/email fields. But it’s true, my mom is high with “new grandma” excitement!
We can’t give you back your virginity, but we can take care of everything else….
We can’t stop you from crying at every baby commercial, but we can take care….
We can’t promise that you’ll look like princess Kate after birth, but we can take care of everything else.
We can’t but swagger into your waddle, but we can help with everything else.
We can’t put swagger into your waddle, but we can help with everything else.
We can’t help you trim “down there” but we can help with everything else.
We can’t help that you no longer want to live in the same house as your spouse, but we can help you deal with everything else.
We can’t keep you from having to wear compression boots or socks, but we can help with almost everything else.
We can’t stop you from forgetting EVERYTHING! Including how to start your car, but we can help you deal with almost everything else.
We can’t put swagger into your waddle, but we can help you deal with almost everything else.
We can’t make your cankles look sexy in strappy sandals, but we can help you deal with almost everything else.
We can’t stop the toilet water splash back when you’re sick for the hundredth time, but we can help you deal with just about anything else.
We can’t casually remove the crumbs from your cleavage, but we can help you deal with almost anything else.
We can’t help you do the “feel and shave”…
We can’t help you wipe your a$$ but we can…
We can’t help you when your water breaks in a public place but we can…
We can’t help you with “the feel and shave” but we can…
We can’t help you wipe your a$$ but we can…
We can’t help you with your ginormous pepperoni nips, but we can help you deal with almost everything else.
We can’t help you with your new mustache, but we can help you deal with almost everything else.
We cant keep the air from sneaking out behind you but we can provide what you need to move it along
We cant stop your toddler from grabbing your fat pocket and saying ” mom dont worry Ill take you for a run when this is over” but we can provide the nutrition you need to make every calorie count.
We cant control your mother-in-law but we can control the heartburn you get after that 5 minute phone call.
We can’t stop the feeling of being punched in the crotch, but we can help you deal with almost everything else.
We can’t convince your husband that Hans Solo is not an acceptable name for your child, but we can help you deal with almost everything else.
We can’t make your partner feel the same things you feel but we can help with almost everything else.
We can’t stop you from waddling, but we can help you deal with almost everything else.
We can’t convince your husband that he’s not actually poking the baby, but we can help you deal with almost anything else.
We can’t stop your mother-in-law from saying “Well, back in MY day…”, but we can help you deal with almost anything else
We can’t prevent you from comparing yourself to the latest celebrity baby bump, but we can help you deal with almost everything else.
We can’t break it to your Uncle Wolfgang that it won’t be a family name, but we can help you deal with almost everything else.
We can’t shush your pregnant friend who feels “amazing”, but we can help you deal with almost everything else.
We can’t convince your boss to let you take a midafternoon snooze, but we can help you deal with almost everything else.
We can’t convince your boss to create an afternoon nap policy, but we can help you with everything else.
“We can’t push the baby out for you, but we can help you deal with almost everything else.”
“We can’t make your partner share your pain during labor, but we can help you deal with almost everything else.”
“We can’t choose your baby’s name for you, but we can help you deal with almost everything else.”
We can stop your nose from growing, but we can help you with you with almost everything else
We can’t stop your nose from growing but we can do almost everything else
We can’t make your husband rub your back and feet, but we can help with almost everything else
We can’t stop you from popping on the delivery bed but we can help with everything else.
We can’t stop you from pooping on the hospital bed but we can help with everything else.
We can’t stop that hideous brown line from forming on your belly but we can help with almost everything else.
Good one!
We can’t guarantee your feet will ever squeeze back into your cute shoes again, but we can help you deal with almost everything else.
We can’t stop you from pooping on a table in front of strangers, but we can help you deal with almost everything else!
We can’t make that waddle of yours look cool and sophisticated, but we can help you deal with most everything else.
We can’t stop your uniboob or side boob but we can help with everything else.
We can’t stop your hot flashes but we can help with everything else.
We can’t stop your shirts from riding up your belly but we can help with everything else.
We can’t stop that grunting sound you make every time you sit down on the couch…
We can’t GET THIS KICKING, SQUIRMING ALIEN THAT IS SITTING ON YOUR BLADDER OUT OF YOU RIGHT NOW but we can…
We can’t do anything about having to get up to pee 15 times a night but we can…
We can’t give your husband better taste in baby names, but we can help you deal with almost everything else.
We can’t make maternity pants look good, but we can help you deal with almost everything else.
We can stop people from calling your opinions “pregnancy hormones,” but we can help you deal with almost everything else.
We can’t empty your puke bucket, but we can help you deal with almost everything else.
We can’t tie your shoes for you in you third trimester, but we can help you deal with almost everything else .
We can’t make the grocery store open at 2am for ice cream, but we can help you deal with almost everything else.
We can’t stop people from asking you how you’re feeling, but we can help you deal
with almost everything else.
We can’t Give birth for you, but we can help you deal with almost everything else.
We can’t keep your mother from barging into the delivery room, but we can help you deal with almost everything else.
We can’t stop people from saying you look like you are ready to pop that baby out
We can’t stop people from saying you look like you are ready to pop that baby out…
We can’t stop people from saying you look like you are about to pop those babies out…
We can’t in your outtie, but we can help with almost everything else
We can’t pee on the stick for you, but we can help you deal with almost anything else.
We can’t stop your mother-in-law from offering unsolicited advice but we can help you deal with almost everything else.
We can’t stop you from melting down over sappy commercials but we can help you deal with almost everything else.
We can’t stop idiots from asking if you’re STILL pregnant but we can help you deal with almost everything else.
We can’t stop people from saying you look like you are about to pop those babies out, but we can help you deal with almost everything else.
We can’t stop your farts from setting off the carbon monoxide detector, but we can help you deal with almost anything else. (true story)
We can’t teach your husband to read your mind, but we can help you deal with almost anything else.
We can’t convince your toddler to play the really fun “nap game”, but we can help you deal with almost anything else.
We can’t stop your maternity jeans from bursting at the seams, but we can help you deal with almost everything else.
We can’t figure out why they call pregnancy 9 months when it’s really 10, but we can help you deal with almost everything else.
We can’t stop the woman who tells you her WORST DELIVERY STORY EVER, but we can help you deal with almost everything else.
We can’t help you wipe when you can no longer reach but we can help you deal with almost anything else.
We can’t keep your water from bursting in public but we can help you deal with almost everything else.
We can’t stop the entire world from giving you pregnancy advice they “think” you want, but we can help you deal with everything else.
We can’t stop the entire world from giving pregnancy advice they “think” you want, but we can help you deal with almost everything else
We can’t stop people from giving pregnancy advice they “think” you want, but we can help you deal with almost everything else.
We can’t stop that deadly charley horse in your leg at 3am, but we can help you with almost everything else.
We can’t stop that deadly charley horse in your leg at 3am, but we can help you with almost everything else.
We can’t stop that deadly charley horse in your leg at 3am, but we can help you with almost everything else.
We can’t make your boyfriend massage your feet but we can help you deal with almost everything else.
We can’t give you a doctor’s excuse to stay home from work but we can help you deal with almost everything else.
We can’t give you more hours to sleep but we can help you with almost everything else
We can’t give birth to miracles like you do, but we can help you deal with almost everything else
We can’t give birth to miracles like you do, but we can help you deal with almost everything else
We can’t stop your husband from touching your boobs, but we can help with everything else.
We can’t give birth to a miracle like you do, but we can help you deal with almost everything else
We can’t stop your 4 year old from telling total strangers about “new baby” before daddy even knows, but we can help with almost everything else.
We can’t take away your mommy guilt (you’re doing fine mom), but we can help you deal with almost everything else.
We can’t stop you from crying at every commercial, but we can help you deal with almost everything else.
We can’t make your husband understand, but we can help you deal with almost everything else.
We can’t be there to scratch your itchy growing belly, but we can help you deal with almost everything else.
We can’t fill out your maternity leave forms for you, but we can help you deal with almost everything else.
We can’t stop people from giving unrequested opinions on name choices, but we can help you deal with almost everything else.
We can’t keep your preschooler from asking why your getting fatter, but we can help you deal with almost everything else.
We can’t stop you from having the most insane dreams EVER, but we can help you deal with almost everything else.
We can’t stop people from asking “was she planned, or . . .?”, but we can help you deal with almost everything else.
We can’t keep your chest from feeling like it needs it own ZIP code, but we can help you deal with almost everything else.
We can’t help you fix uncontrollable public flatulence, but we can help you deal with almost everything else.
I left a comment on the day you first posted this, but I can’t see it anywhere so I’ll post it again! 🙂
We can’t take away your mood swings, but we can help with almost everything else.
This!
We can’t deliver your baby for you but…
We can’t stop you from being pregnant in the ungodly heat and humidity of summer, but we can help you deal with almost everything else.
We can’t stop you from grunting every time you heave yourself off the couch, but we can help you deal with almost everything else.
We can’t stop your boobs from getting bigger than your head, but we can help you with almost everything else.
We can’t help you see your own vagina again, but we can help you deal with almost everything else.