Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t take*** the Pap test for you, ….
We can’t have the baby for you, but we can help you deal with almost everything else.
oops, I thought my first entry didn’t go thru.
We can’t guarantee a carpark right outside your obstetrician’s, but we can help you deal with everything else.
We can’t do your keegels for you, but we can help you deal with almost everything else
HA!
We can’t stop incontinence during sex, but we can help ….
Or can they????
We can’t stop people from saying: “Are these ALL yours?”. but we can help you deal with almost everything else.
We can’t make Daddy run to the store for your every craving, but we can help with almost everything else.
We can’t stop the dramatic swings between your emotions, but we can help with almost everything else.
We can’t find a comfortable sleeping position for you, but we can help with almost everything else.
We can’t prevent hemorrhoids, but we can help with almost everything else.
This one is not funny, but it’s the most stressful part for me!
We can’t help you choose the perfect name but we can help you with everything else.
Or…
We can’t convince your doctor to condone your ice cream addiction but we can help you with everything else.
Last one…
We can’t stop your sudden and explosive fits of pregnancy rage but we can help you with everything else.
We can’t return your outie to an innie, but we can help you deal with almost everything else.
*help you deal with almost
I hate it when my fingers omit words
*help you deal with almost
(As a mom of a 7mo and 3yo my mind is gone…hope my typo doesn’t affect my chances!)
*help you deal with almost
…You know what I meant. 😉
We can’t keep your baby from kicking up in that really uncomfortable spot right underneath your ribs but we can help with almost everything else
We can’t keep strangers from touching your baby bump but we can help with everything else
We can’t hold your hair back but we can help you deal with almost everything else.
We can’t open a bottle of wine for you but we can help with almost everything else.
We can’t make your husband like the names you picked, but we can help you deal with almost everything else.
We can’t stop everyone from giving you unsolicited baby name suggestions, “Theodore!” “Sofia!” “Zoltar!”…but we can help you deal with almost everything else.
We can’t convince your unborn child to stop tap dancing on your kidneys, but we can help you with almost everything else.
We can’t pee for you 4 times a night but we can help you deal with almost everything else.
We can’t help you sleep on your tummy but we can help you deal with almost anything else.
We can’t shave your upper thighs for you but we can help you deal with almost everything else.
We can’t cry at sappy commercials with you but we can help you deal with almost everything else.
We can’t keep you from smacking that biotch still wearing her pre-preggo jeans at 30 weeks, but we can help with almost everything else.
We cant stop television commercials from making you bawl like a baby…
We cant take away your fears about delivering…
We cant guarantee your ultrasound tech got the sex right…
But we can help you deal with almost anything else. 🙂
I hope I didn’t need to do them separately lol
We can’t cancel your peanut’s 3am tap dance class, but we can help you deal with almost everything else.
We can’t find you a button down shirt that won’t pop open before the end of the day but we can help you with everything else.
We can’t stop everyone you encounter on a daily basis asking how you’re feeling, what your having, and when you’re due but we can help you with everything else.
We can’t help you get your boots on but we can help you with everything else.
We can’t stop your boss from catching you sleeping on the job…
We can’t rub your feet for you, but we can help you deal with almost everything else.
We can’t help you get your memory back, but we can help with almost everything else.
We can’t get up and pee in the middle of the night for you, but we can help you deal with almost anything else.
We can’t stop people from saying “any day now”, but we can help you deal with almost anything else.
We can’t help you hide from your mother-in-law, but we can help you with everything else.
We can’t keep everyone from calling a thousand times to see if the baby is here yet, but we can help you deal with almost everything else.
We can’t stop people from asking if you were “trying” but we can help you almost everything else.
We can’t help you reach the steering wheel, but we can help you with everything else.
We can’t decide on a name for you but we can help you with almost everything else.
We can’t “hee hee hoooo” for you during labor but we can help with almost everything else
We can’t teleport you to the hospital when the time comes, but we can help you deal with almost everything else.
We can’t stop the hospital staff from asking if you plan on eating your placenta, but we can help you deal with almost everything else.
We can’t help you landscape your lady parts that you haven’t seen in months, but we can help you deal with almost everything else.
We can’t help with your obsession of listening to the Fetal Doppler every chance you get, but we can help you deal with almost everything else.
We can’t make your husband carry the baby for you. But we can help you deal with almost everything else.
We can’t stop you from making weird noises when you stand up. But we can help you deal with almost everything else.
We can’t spin your baby, but we can help with almost everything else.
We can’t keep you from crying at everything that is sad, happy, exciting, frustrating, meaningful, thoughtful, cute, special…, but we can…
We cannot stop people from saying “looks like you’re getting it all done in one shot” to you expectant “twin mommies” but we can help you with almost everything else!
(From a mommy of twins who got that a lot!)
LOL sooooooo true!
We can’t help you put your shoes on, but we can help you deal with almost everything else.
We cannot stop people from asking if “twins run in your family” but we can help you with almost everything else!
We can’t install the car seat, but we can help with almost everything else.
We can’t help your sciatica pain in the assica…but we can help you with everything else.
We can’t carry the baby for you, but we can help with almost everything else.
We can’t help you get yourself out of bed…but we can help with everything else.
We can’t keep you from mentally strangling the girl that says, “I NEVER had any of THAT while pregnant, it was do fun!!”
We can’t cure your cravings for sushi, Chardonnay, and soft cheese, but we can help you deal with almost anything else.
We can’t stop your cousin from stealing your baby name, but we can…
We can’t make that orange juice into a Mimosa, but we can help with everything else.
We can’t stop you from staining every maternity shirt you own trying to get food from the table to your mouth, but we can help you with everything else.
We can’t stop your mother-in-law from telling you about her one and only 47 hour labor and delivery story for the millionth time, but we can help you deal with almost everything else.
we can’t keep you kids butt out of your ribs from 24 weeks on, but we can help you deal with almost everything else.
We can’t help with the midnight, 2am, and 4am munchies, but we can help with everything else.
We can’t stop you from sweating…. (You know that glow everyone keeps mentioning) but we can help with everything else!
We can’t stop you from gagging at the smell of other people, especially on mass transit, but we can help you with everything else.
we can’t get rid of your snail trail but we can help you deal with almost anything else
We can’t stop your baby from being born on the bathroom floor but we have the solution for all the other symptoms you may be feeling!
We can’t stop your baby from using your bladder as a punching bag , but we can help you deal with almost everything else.
We can’t stop your mother-in-law from thinking she knows better than you.
We can’t help you find a comfortable sleeping position, but we can help you with everything else.
We can’t stop leaking nipples, but we can help with almost everything else.
We can’t stop you from sobbing during a Saab commercial, but we can help you deal with everything else
We can’t stop people from telling you to sleep now but we can help with everything else.
We cant stop the “Have you had the baby yet” calls and texts, but we can help with everything else
We can’t stop people from offering to put a tarp down, but we can help with everything else.
We can’t stop your husband from deciding NOW is the best time to trim his waistline while you don’t know where your waist went, but we can help you with everything else.
We can’t help you find a flattering maternity swimsuit, but we can help you deal with almost everything else.
We can’t dislodge the poo stuck in poo limbo but we can help with almost everything else.
We can’t stop that irritating, constant vaginal discharge, but we can help you with everything else.
We can’t help you deal with your husband’s exhaustion during labor, but we can help you deal with almost everything else.
We can’t help you from crying when you read about What to Expect, but we can help you with everything else.
We can’t guarantee you’ll look good in a bikini anymore, but we can help you with everything else.
We can’t help you find your lost mind, but we can help you deal with almost anything else.
Being kicked in the Hoo-Haw from the inside-out!
We can’t navigate a razor on your lower half but..
Oh noes I used my email instead of my name. Lol
How about
“We can’t repair your missing brain cells but we can help with almost everything else”
We can’t stop the exorcism-like vomit coming spewing from your mouth at any moment…
We can’t stop you from wanting to punch your husband in the face!
We can’t ease your fears about pooping on the delivery table but we can help you with almost everything else
We can’t pay your hospital bills, but we can help you with everything else
We can’t hold your hair back, but we can help you with everything else
We can’t pick your baby’s name but…
We can’t promise a sneeze will EVER be safe again, but we can help with almost everything else!
We can’t help your boobs find their way back to their original starting position but we can help you with everything else
We can’t help you sleep on your stomach during your final trimester, but we can help you with everything else.
We can’t clear every pathway to the bathroom so you don’t wet yourself, but we can help with everything else.
We can’t count how many people will actually see your vagina, but we can help with everything else.
We can’t help you get up from the couch…but we can help you most everything else!!!
We can’t keep you from Sobbing during a Saab commercial, but we can help you with everything else
We can’t stop your nipples from leaking, but we can help with everything else.
We cant stop the alarming amount of postpartum hair loss happening, but we can help with everything else.
“We can’t slap the coworker who called you “fat and sassy” but we can help you with almost anything else.”