Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
we can’t stop the parade of ugly baby sweater gifts, but we can help you deal with almost everything else
We can’t put your socks on for you, but we can help you deal with almost everything else.
We can’t stop people from saying “Just you wait,” but we can help you with deal with almost everything else.
We can’t stop people from saying, “You look like you’re ready to pop,” but we can help you deal with pretty much anything else.
We can’t stop people from asking if you swallowed a watermelon, but we can help you with almost everything else.
We can’t prevent your mother-in-law from “dropping by” with an overnight bag and a lifetime of unsolicited advice, but we can help you deal with almost everything else!
We can’t stop people from giving you their opinions on names but we can help you deal with almost anything else.
We can’t change the temperature for you, but we can help you deal with almost anything else.
We can’t have the baby for you, but we can help you deal with almost anything else.
We can’t help you with the shooting pains down your butt and legs, but we can help you deal with almost everything else.
We can’t make Aunt Ida buy something off your registry but we can help you deal with almost everything else.
We can’t stop your belly button from popping out, but we can help you deal with almost everything else.
we can’t make maternity clothes sexy, but we can help you deal with almost everything else.
We can’t make Aunt Ida buy something off your registry but we can help you deal with almost everything else.
We can’t stop you from eating that sixth slice of pizza but we can help you deal with almost everything else.
We can’t be your womb service, but we can help you deal with almost anything else.
We can’t stop your breasts from growing out of control but we can help you deal with almost everything else.
We can’t stop your bladder from shrinking to the size of a pea, but we can help you deal with almost everything else.
I like this one!!
We can’t stop you from busting out of even your maternity jeans, but we can help you deal with almost everything else.
I like this one!!!
LOL
We can’t blame the dog for your gas but we can help you deal with almost anything else.
We can’t make your husband clean the litter box, but we can help you deal with almost everything else.
We can’t make your husband endure labor pain, but we can help you deal with almost everything else.
We can’t stop you from watching A Baby Story 8 times a day, but we can help you deal with almost everything else.
We can’t put the crib together but we can help you with almost everything else.
We can’t bring you Ben & Jerry’s at 3am, but we can help you deal with almost everything else.
We can’t stop your incessant gas but… actually that one we can do.
We can’t turn the fan on and off every two minutes, but we can help you deal with almost everything else.
We can’t help you decide between Sophia and Sofia, but we can help you deal with almost everything else.
LOL. So true.
We can’t help you see your feet but we can help you deal with almost anything else.
We can’t help you remember that thing you went into the other room for but we can help you deal with almost everything else.
We can’t lose the post baby weight for you, but we can help you deal with almost everything else.
We can’t make it feel like you are living in the movie Alien, but we can help you deal with almost everything else.
We can’t stop you from crying your eye balls out whenever you see an ASPCA commercial on TV, but we can help you deal with almost everything else.
We can’t help if your shoes are mismatched because you can’t see your feet, but we can help with everything else
We can’t keep your parents from planning a shotgun wedding, but we can help with just about anything else.
We can’t tell you if it’s a false alarm or not, but we can help with almost everything else.
We can’t stop people from guessing the sex of your unborn baby, but we can help with everything else.
We can’t stop your feet from looking like an overstuffed tamale but we can help you deal with almost everything else
We can’t postpone all major social events until you resemble your old self ….but we can help you deal with almost everything else.
We can’t force that ice cream store to deliver at 3am, but we can help you with everything else.
We can’t stop your random 3 am cravings, but we can help you deal with almost everything else.
We can’t promise you won’t wait too long and have to give birth in the back of the car, but we can help with everything else!
We can’t stop your husband from wishing you could keep those boobs, but we can help you with almost everything else.
We can’t help you agree on a name, but we can help you with almost everything else.
We can’t keep strangers from telling you their birth stories, but we can help with almost everything else.
We can’t stop your mother in law from saying “God gave me 7 children for a reason, so you should really listen to my advise,” but we can help you deal with almost everything else.
We can’t help you throat-punch people who point out that you’re about to pop when you’re no where near full term, but we can help you deal with almost everything else.
We can’t make you stop feeling like a beached whale, but we can help you with almost anything else.
We can’t help you with complete strangers who come up and rub your belly without permission but we can help you deal with almost everything else.
We can’t get you on the best daycare waiting lists, but we can help you deal with almost anything else.
We can’t help you sleep on your stomach again, but we can help you deal with almost anything else.
hee hee! First comment reading down the list that genuinely made me LOL. Now I have to find a way to top this. :p
We can’t help you with the kid that demands to know how your baby got in THERE, but we can help you deal with almost anything else.
Love!
That’s good!
We can’t stop you from watching the all the emergency birth show marathons, but we can help you with almost anything else.
We can stop you from kicking your husband out of bed to make room for more pillows, but we can help you with almost everything else.
We can’t shave your lady bits for you but we can help you with almost everything else.
We can’t help you decode ultrasound pictures, but we can help with almost everything else.
We can’t help you choose a unique, unusual but not outrageous name for your baby but we can help you with almost anything else.
We can’t take away your simultaneous heartburn, sciatica, and hemorrhoids, but we can help you with almost anything else.
We can’t keep your toes from looking like sausages but we can help with almost everything else.
We can’t down that delectable diabetes-inducing orange cocktail for you but we can help you with deal with almost everything else.
We can’t stop you from sobbing in the greeting card aisle but we can help you with almost everything else.
We can’t hold your hair back for you while you spend that glorious first trimester with your head in the toilet, but we can help you deal with almost everything else.
We can’t help you and your partner civilly agree on a baby name but we can help you deal with almost everything else.
We can’t stop the smell of windshield wiper fluid from making you nauseous but we can help you with almost everything else.
We can’t force your partner to love favorite baby name, but we can help with everything else.
We can’t convince your nurse to skip the weigh in at your next doctor appointment, but we can help with everything else.
We can’t make your baby arrive on your due date, but we can help with everything else.
We can’t reverse the scale, but we can help you with almost everything else.
We can’t stop you from snarting, but we can help you with almost everything else.
We can’t guarantee your delivery date, but we can help with almost everything else.
We can’t help with your night sweats, but we can help with almost everything else.
We won’t write your baby shower “thank you” notes, but we can help with almost everything else.
We can’t stop your husband from telling everyone “the baby just flew out of her” but we can help you with almost everything else.
We can’t stop flawless-looking pregnant celebrities from apearing on TV while you battle morning sickness , but we can help you with almost anything else
We can’t stop your boobs from leaking, but we can help with almost everything else.
We can’t stop people from asking you if you are going to try for that girl after they hear you are having your third boy but we can help you with almost everything else
We can’t help you shave your legs but we can help with almost everything else.
We can’t squeeze your feet into your favorite heels, but we can help you with almost anything else.
We can’t get people to stop asking you if you know the baby’s gender and then speculating on it based on your appearance, but…
We can’t stop your coworker from asking “you’re still here?!”, but we can help with everything else.
We can’t make sleeping on your side for 9 months any more compfortable on your aching hips but we can help with everything else.
We can’t help you try to find the perfect position to sleep but we can help you deal with almost everything else.
We can’t stop the waddle, but we can help with everything else.
We can’t help you decide what name to pick but we can help you deal with almost everything else.
We can’t turn yoga pants and flip flops into skinny jeans and heals but we can help with everything else.
We can’t make sure that you won’t waddle like a duck,but we can help you with almost everything else.
We can’t stop the earth from shaking when you roll over but we can help with everything else.
We can’t stop you from spontaneously weeping during an insurance commercial, but we can help you with everything else.
We can’t help you find a flattering maternity bathing suit, but we can help you with almost anothing else.
We can’t prevent complete strangers from telling you what you need to do [wink, wink] to induce labor but we can help you deal with almost everything else.
OR
We can’t confirm that your flaming hot heartburn means your baby will be born with a full head of hair but we can help you deal with almost everything else.
OR
We can’t predict the gender of your baby based on how high or low you are carrying it but we can help you deal with almost everything else.
We can’t require every business to provide expectant mother parking near the entrance but we can help you deal with almost everything else.
We can’t stop strangers from asking you “Any day now, right?” but we can help you deal with almost everything else.
We can’t make peeing in a cup a glamorous experience but we can help you deal with almost everything else.
We can’t make you feel like you are in better shape when you can’t breathe after taking two steps, but we can help you deal with almost everything else
We can’t help you roll over in bed but we can help with almost everything else.
We can’t stop the dirty looks when you accidentally pass gas but we can help with almost everything else.
We can’t stop your doctor from weighing you every month, but we can help you with almost everything else!
We can’t do the Pap test for you, but we can help with almost everything else!