Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t stop your urge to punch the old lady who caresses your belly while in line for the bathroom but………………..
We can’t stop you from cursing the tiny human being who just sucker punched you in the rib from the inside but………….
We can’t stop you from attacking your labor nurse when she tells you that you are over reacting but……………..
We can’t stop all your “girlfriends” from discussing pregnancy weight gain, but we can help you deal with almost everything else.
We can’t help you remember where you put your car keys, but we can help with almost everything else.
We can’t promise you won’t poop during delivery but we can help you deal with almost everything else.
We can’t help you squeeze into your pre-pregnancy jeans, but we can help you deal with everything else.
We can’t make your husband go through labor for you, but we can help wiith almost everything else.
We can’t help you stop crying at the mere glimpse of a Hallmark commercial, but we can help you deal with everything else.
We can’t pull a cheeseburger out of thin air at midnight
But we can help you with almost everything else.
We can’t take the blame for that smell, but we can help you deal with almost everything else.
We can’t stop the incessant advice from every person you encounter, but we can help you deal with almost everything else.
We can’t massage your hobbit feet, but we can help with almost everything else.
We can’t keep your boobs from leaking in the middle of a meeting
But we can help you with almost everything else
We can’t stop the I-hate-you-I-love-you mood swings, but we can help you deal with almost everything else.
We can’t stop people from guessing the sex of your baby but we can help with everything else.
We can’t help you shave your legs, but we can help you deal with almost everything else!
We can’t stop you from eating that third candy bar (or ice cream scoop), but…
We can’t stop people from mentally doing math to see if your baby was conceived on your husband’s birthday but we can help with everything else.
We can’t get your unborn baby an interview at the top preschool but we can help you deal with almost everything else.
We can’t stop you from packing the remote in your lunch, but we can help you with almost everything else.
We can’t help you remember where you put your keys, but we can you deal with almost everyitng else.
We can’t massage a tennis ball into your back…
We can’t get up to pee at 3am for you, but we can help you deal with almost everything else.
We can’t help your husband with his “toe nail painting skills” but we can help with almost everything else.
We can’t give you your cute pre-pregnancy belly button back but we can help you deal with almost anything else.
We can’t drink the glucose for you, but we can help you deal with almost everything else.
We can’t turn down the office thermostat…
We can’t help you explain to your toddler “how the baby got in there”
But we can help with almost everything else
We can’t wear the back support belt for you, but we can help you deal with almost everything else.
We can’t prevent commercials from making you cry but we can help you deal with almost everything else.
We can’t help you shave your legs, but we can help you deal with almost everything else!
We can’t help you finally decide on a baby name, but we can help you deal with almost everything else.
We can’t pull you out of a deep chair, but we can help you deal with almost everything else.
We can’t help you sleep comfortably but we can help you deal with almost everything else.
Hilarious!!
Whoops! Sent it twice 🙂
Am there!!! 2 diapers in the house. ugh!
We can’t paint the nursery, but we can help with everything else.
We can’t help delay your switch to maternity clothes, but we can help you deal with almost everything else.
We can’t help you avoid “that look” from your mother-in-law when you announce your pregnancy, but we can help you deal with everything else.
We can’t make 40 weeks go any faster, but we can help with everything else.
We can’t guarantee you won’t have triplets, but we can help with everything else!
We can’t keep complete and utter strangers from rubbing your belly, but we can help you deal with almost everything else.
We can’t pick up that sock from the bottom of your top loading washing machine, but we can help with everything else. ..
We can’t give birth for you but we can help you deal with almost everything else.
We can’t help you stop gagging when you brush your teeth in the morning, but we can help with almost everything else.
We can’t help redecorate the baby’s room, for the third time, but we can help you deal with almost everything else!
We can’t stop you from gagging every time you smell meat, but we can help you deal with everything else
We can’t help you squeeze the baby out of your vajay-jay, but we can help you deal with almost everything else.
We can’t babysit, but we can help with everything else.
We can’t make sleeping on your back comfortable but we can help you deal with almost everything else.
We can’t keep your joints from separating, but we can help you deal with almost everything else.
We can’t stop your innie from becoming an outie, but we can help you deal with almost everything else.
We can’t stop your obsession over baby names, but we can help you deal with almost everything else.
We can’t prevent the burping when you tie your shoes but we can help you deal with most everything else!
We can’t help you from all the pregnancy internet searches, but we can help you deal with almost everything else.
We can’t help you roll over in bed, but we can help you deal with almost everything else
We can’t make your shoes easier to tie but we can help you deal with almost everything else.
We can’t stop you with all of the labor horror stories that everyone thinks you want to hear, but we can help with everything else.
We can’t pay for that $200 grocery bill you incurred during your last craving, but we can help you deal with almost everything else
We can’t stop people from asking 17 times a day, “Have you had the baby yet?” but we can help with almost everything else.
We can’t make your toes stop looking like sausages, but we can help you deal with almost everything else.
We can’t make you fit behind the steering wheel but we can help you deal with almost everything else.
We can’t make your husband buy you hot wings and ice cream at 3 A.M. but we can help you deal with almost everything else!
We can’t keep your joints from separating, but we can help you deal with almost everything else.
We can’t outlaw the consumption of alcohol in your presence but we can help you deal with almost everything else.
We can’t stop you from eating all the Oreos, but we can help you deal with everything else.
(Or just cookies if Oreos creates some sort of copyright thing!)
We can’t end the Mommy Wars, but we can help with almost everything else!
We can’t stop your cravings from changing before your hubby gets back from the store at 3am, but we can help you deal with almost everything else.
We can’t help you shave your legs but we can help you with almost everything else.
We can’t rub your swollen feet but we can help with almost everything else!
We can’t help you from hating your husband for putting you in this condition/aisle, but we can help you with everything else.
We can’t help you avoid the pro/anti breastfeeding brigade as they push their statistics and stories, but we can help with everything else.
We can’t help put you on an island away from your MIL, mom and every other person who over shares, but we can help with everything else.
We can’t help you with the hormonal emotional waves, but we can help you deal with almost everything else.
We can’t help you with having to pee again (seriously? I just got back from the bathroom!), but we can help you deal with almost everything else.
We can’t stop all the unsolicited advice, but we can help you deal with almost everything else.
We can’t stop the emotional roller coaster but we will ride along with you to help deal with almost everything else.
We can’t pop your hips back in for you after bending over, but we can help you deal with almost everything else.
We can’t keep you from leaving the house with 2 different shoes on, but we can help you deal with almost everything else.
We can’t help you reach your toes to paint them, but we can help you deal with almost everything else.
We can’t keep you water from breaking in the grocery store, but we can help you deal with almost everything else.
We can’t make the baby stop punching you in your lady parts, but we can help you deal with almost everything else.
We can’t help you find a bra that fits right, but we can help you deal with almost everything else.
We can’t make the pregnancy rage go away, but we can help you deal with almost everything else.
We can’t stop people from commenting that it seems as if you’ve been pregnant for-like-ever, but we can help you deal with almost everything else.
We can’t promise your kid isn’t going to hate the name you picked, but we can help with just about everything else.
We can’t figure out what that smell is, but we can help with just about everything else.
We can’t stop those delivery photos from being shared, but we can help with just about everything else.
We can’t answer your kids “how did the baby get there” questions, but we can help you deal with almost everything else.
We can’t take away your varicose veins, but we can help you deal with almost everything else.
We can’t get rid of your pregnancy brain, but we can help you deal with almost everything else.
We can’t tell your mother-in-law to shut the *#$@ up, but we can help you deal with almost everything else.
We can’t help you get out of the bath tub, but we can help you deal with almost everything else. And I can’t find my first one: We can’t help you roll over in bed, but we can help you deal with with almost everything else.
We can’t make your swollen feet fit into those cute shoes but we can help you deal with almost everything else.
We can’t help you roll over or get out of bed in the middle of the night, but we an help with almost anything else
We can’t go through labor for you, but we can help you deal with almost anything else!
we can’t stop you from growing elephant feet, but we can help you deal with almost everything else
We can’t stop you from sobbing in McDonalds because their ice cream machine is out of order, but we can help you deal with everything else.
We can’t restore your pelvic floor, but we can help with almost everything else.
We can’t help you stop smelling the rotten and overripe produce inside from the grocery store parking lot, but we can help you deal with almost everything else.
We can’t stop you from gagging on your toothbrush, but we can help you deal with almost everything else!
We can’t go through labor for you, but we can help you deal with everything else.
We can’t help that you’re pregnant, but we can help with can help you deal with almost everything else.
haha my fav..thankfully C-section over here!
We can’t make 3 middle of the night bathroom breaks for you, but we can help you deal with almost everything else!
We can’t make you stop searching the internet about all of your pregnancy fears, but we can help you deal with almost anything else
We can’t remove all noxious smells from your general vicinity, but we can help you deal with almost everything else!
oops… this one posted twice…
lol \i like this one too
We can’t prevent your husband from farting in the car causing you to throw up but we can help you deal with almost anything else.