As most of you are aware, I left my job to pursue Mommy Shorts full-time back in November. Since then I've had people ask me lots of questions… How is it going? What's it like working from home? What ever happened to your redesign? Can I come work for you?
I decided now was as good a time as any for an update.
1) "How is it going?"
It's good! Seriously, I could not be happier than I am working for myself.
I was having a conversation recently with someone about work life balance and I realized the whole key is being passionate about what you are doing when you are away from home. My friend is struggling because she feels like her whole life is spent either working or being with the kids giving her no time for herself. I realized my time for myself and my work have become one and the same. I feel very lucky about that.
2) "What's it like working from home?"
Probably the most common misconception about me quitting my job to focus on Mommy Shorts is that I am now somehow juggling both my children and my blog while working from home.
No. Not the case. I find working at home with small children impossible and I don't think I could ever turn my blog into a business while trying to figure out what Harlow wants to eat for lunch and wondering which Frozen character I'm supposed to be that day. (I don't speak for everyone. Just me.)
We have the same nanny we had while I was working at my old job (Hi Ruth! You are AWESOME!) and I work out of a tiny office (think: large closet) that I share with my party planning friend (and fellow working mom), Seri. It's about a fifteen minute walk from my apartment.
Did I say large closet? That's by NYC standards. It's probably the size of Beyonce's underwear drawer.
3) "So you didn't quit your job to spend more time with your kids?"
I do spend more time with my kids. Working for myself allows me to linger in the mornings, take Harlow to a doctor's appointment in the middle of the day or leave early because I want to watch Mazzy in ballet class. I am always home before 6pm to relieve our nanny (which was not always the case with the ad gig) and if I work late, I just do it after I put the kids to bed. The other key to work life balance is flexibility.
But the main reason I quit my job is because I see more potential in Mommy Shorts than I did in my advertising career. It was not to scale back. In a lot of ways, I work harder than ever before.
4) "What ever happened to the redesign?"
You thought a blog redesign would take a few weeks to a month at most, right? ME TOO! How wrong we both were. I started the redesign back in November and it's still very much a work in progress.
I've been working with a really great web design company but the first direction ended up feeling wrong to me and I pulled the plug. It was a beautiful design, but it wasn't Mommy Shorts. We are now refining the design to reflect more of my current site. Hopefully, it will feel different but in a good way.
For the record, I'm extremely nervous about launching the redesign. I really want everyone to like it.
What's the ETA? I won't even venture a guess. After we are done with the design, we still have to migrate three years of content over to WordPress. But I will keep you guys updated on the progress.
5) "ARE YOU MAKING MONEY DOING THIS?"
I am! I've been working with someone to help me build proposals and pitch my blog to brands, who has helped me sell a lot of the sponsored content that I've been rolling out over the last few weeks.
6) "Are you worried you will lose readers with so much sponsored content?"
Nobody asked this question but it's one I think about all the time. Yes, I worry about this a lot. But that just means I must work harder to make the sponsored content as engaging as everything else you see on my blog.
I'm trying to sell original ideas that fit right in with my current site— like getting Allstate to sponsor Monday Mornings and Olympus to sponsor #rewardyourselfie— as opposed to waiting for brands to come to me. I'm also being very choosy about who I work with. Mommy Shorts is not just a company; it's a representation of me, so I am never going to promote something I don't believe in. I turn offers down all the time if they are not products or brands I would recommend to my friends in real life.
I'm sure I'll say this and then tomorrow a company named Joe's Rip-Offs will offer me a million dollars to promote cheaply-made products in environmentally un-friendly packaging and I'll be like— FUCK YEAH!
But for now, my integrity is intact.
For what it’s worth, I love everything you’re doing and I’m anxiously anticipating the redesign. I’m going through a rebrand and redesign, so I completely relate with how long of a process nobody realizes it will be until you’re actually in it.
As long as you feel what you’re doing is right for you, that’s all that matters! Everyone has loved the Ilana you present to us, so we’ll keep loving you!
So happy for you, Ilana!!!! The Mommy Shorts Empire is slowly but surely taking over the world 🙂
You know, your sponsored posts aren’t annoying because they are normal brand/products that are actually useful or something that is not so ridiculously expensive that I’ve never considered on my own. It’s like if you’ve been eyeballing something at the store and then you’re friend is like “hey, have you heard of XYZ?” and you’re like “Yes! I was just looking at that the other day!”. So good job with that.
Totally well deserved my friend. Keep kicking ass!
Because I know you want to know, I have to say that I HATE HATE HATE the huge ads (I’m currently seeing mac & cheese being pushed by Vanilla Ice) that are now on either side of the blog. I’m constantly click on them accidentally and it drives me nuts. You’re not the only blog I read that has them, but I do think it takes something away.
Other than that, keep up the great work and congrats on the work-from-home-iversary!
You know, I follow several “mommy bloggers” who have sponsored posts and ads, etc. I’m not necessarily at that blog/website to see what companies or brands they support (or who support them); I am there because I am interested in what they have to say. The sponsors/ads will not deter me from the authentic writers/bloggers/sharers-of-their-lives.
I’m very excited and happy for you that you took this opportunity to make this your career. How incredible. Also, can’t wait to see what the redesign looks like (don’t worry about making everyone happy; as long as it looks and feels right to you…) 🙂
Cheers!
so excited for you..you’ve found your bliss and are doing such amazing things.
Congratulations!
You are living the dream! I’m so impressed and also very jealous.
And I hate to say it, but I second Jessica. While I do find you being Vanilla Iced pretty hilarious, it has almost become the new design of the blog. There’s much more Vanilla Ice/Kraft blue than there is any Mommy Shorts design to the page now, and it’s kind of a bummer.
I just went into my ad network settings and found the thing that was delivering those ads and opted out. They’ve been bugging me too!
They are gone. Nixed. Over. I didn’t opt into anything new, they just started getting served to my site and it was sheer laziness on my part that I didn’t figure out how to get rid of them sooner. Good riddance!
You are an inspiration and funny as hell. Thanks for always providing a laugh or a rant I can sympathize with 🙂
Just saw them come up again. I think maybe my request has to go through? Let’s see what happens by the end of the day.
Just saw them come up again. I think maybe my request has to go through. Hopefully, by tomorrow, they will be gone.
I am yet to read a sponsored post that feels like it is only there because someone paid you to put it there. If people want to give you money so I get a good read works for me. I read on my smartphone so don’t get bugged by too many ads either. Only thing that bugs me is that the UK is outside of the fifty states and we can’t win cool stuff, but that’s my deal for living here! I am so glad you are making life work for you and we get to enjoy the ride too.
Go the sponsored posts. And the ads. If it means you get to keep writing and I get to keep reading, I’m happy!
Thank you for sharing this! I really love the honesty – working from home with small kids is near impossible! I also love how you send proposals to brands to fit with what you are already doing.
Your move to work for yourself is a huge inspiration! I am looking forward to hearing you speak at BlogU.
The reason I generally do NOT do sponsored posts is because I know how well you do them, and that is my standard. I don’t think I can do it like you do, therefore it’s just not for me.
Keep up the high-quality work that always says “Ilana” and we’ll all stay.
I understand the need for sponsored posts and I don’t begrudge you that. I have been reading daily for over 2 years and you have earned it. But, I prefer sponsors to be right up front. Some of yours are these wonderful family stories that then end with a sponsor which seems to cheapen the beautiful story for me. Perhaps it’s personal preference? Perhaps most readers don’t feel that way? I know you work really hard to craft the story and make a link with the sponsor, but sometimes it’s feels too sneaky.
Bravo for being brave and putting your energy into your passion! I am so happy I found your blog last year via Instagram. Keep up the great work. You are an inspiration to keep being me and eventually work up the courage to write for people other than myself.
This blog makes me laugh all the time – I’m sure whatever you’ve done with the redesign will be great!
You’re a true inspiration! Your blog and photos are a bright spot for me every day. Your girls are adorable. Way to go wonder woman!