Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
Ha! My boyfriend forgot garlic sauce with my pizza and I’m pretty sure he slept on the couch that night.
We cant keep people from asking if it was planned, but we can help with just about everything else.
We can’t pry the donuts out of your hand at 2 a.m., but we can help you deal with almost everything else.
We can’t stop those weird pregnancy dreams, but we can help with everything else.
We can’t stop family from asking when you’re going to have the next one, but we can help you deal with almost everything else.
We can’t stop everyone from calling and asking why you haven’t had the baby yet, but we can help you deal with almost everything else.
We can’t pick the perfect name for Junior, but we can help with just about everything else.
We can’t kidnap you on the day of your baby shower…
We can’t help you Untrap yourself from the body pillow in bed, but we can help with almost everything else.
We can’t help with that annoying itch on your back that you can no longer reach, but we can help with almost everything else.
We can’t help you when your water breaks in a sales meeting, but we can help with just about everything else!
We can’t make your due date come sooner, but…
We can’t stop you from bawling your eyes out at the most random things on TV, but we can help with just about everything else.
We can’t send your husband to the store ice cream at midnight, but we can help you deal with almost everything else.
We can’t help you with your caffeine withdrawal but we can help you deal with almost everything else.
We can’t promise that pregnancy will feel beautiful, but …
We can’t help the shocked looks on peoples faces when you tell them you still have 3 months left, but we can help with everything else.
We can’t paint the nursery for you, but we can…
We can’t stop you from bawling your eyes out at the most random things on TV, but we can help with just about everything else.
We can’t help you get out of bed when you get stuck, but we can help you deal with almost everything else.
We can’t rub your feet for you, but we can help you deal with almost everything else.
We can’t make it easier to get up off the couch, but we can help you with everything else.
We can’t teach you how to swaddle, but we can…
We can’t stop your husband from being clueless, but we can help you deal with almost everything else.
We can’t keep your belly from knocking over that vase, but we can help you deal with almost everything else.
We can’t return your boobs to their original size, but we can help you deal with almost everything else.
We can’t reverse stretch-marks or long term back problems, but we can help you deal with almost everything else
*facial swelling
We can’t make your due date come any sooner, but we can help you deal with just about everything else.
We can’t help you and your husband agree on a baby name, but we can help you deal with almost everything else.
We can’t make chicken smell any better, but we can help you deal with almost everything else.
We can’t help cure the “every annoying thing my hubby/partner does is driving me crazy” feeling, but we can help with just about everything else.
We can’t help you roll over in bed but we can help you with just about everything else.
We can’t guarantee you’ll make it to your final hair/nail appointment, but we can help you deal with almost everything else.
We can’t tell you when your water will break, but we can…
We can’t promise this won’t result in an episiotomy, but …
We can’t help you psychologically overcome the fact that your cute little, non-mommy figure is now officially gone forever. BUT, we can help you deal with almost everything else.
We can’t tell you your baby’s birthday, but we can…
We can’t stop total strangers from telling you how big your belly is, but we can help with just about everything else.
We can’t help you stay awake past 8pm, but we can…
We can’t stop that “little 3 years old girl next door from telling you that you are getting fatter everyday”, but we can help with just about everything else.
We can’t stop other pregnant mothers from comparing their belly size to yours, but we can help with just about everything else.
We can’t stop your need for 3 naps a day, but we can…
We can’t stop you from pooping on a table in front of your husband…….
We can’t push for you when the time comes, but we can help you with just about everything else.
We can’t help you pick out a theme for the nursery, but we can help with just about everything else.
We can’t stop your boss/co-workers from asking when you will be back after birth, but we can help with just about everything else.
We can’t stop other mother’s from talking about their glorious, glowing pregnancy while you look a hot mess, but we can help with just about everything else.
We can’t stop you from dreaming about giving birth to kittens, but we can help you with just about everything else.
We can’t stop your friends from making you a diaper cake, but we can…
We can’t explain to your preschooler how the baby is going to come out, but we can help you deal with almost anything else.
We can’t help you shop to find that perfect pair of size 42 waist acid washed pregnant stretchy mommy jeans, but we can help you deal with almost everything else.
We can’t help you find the right maternity bra, but we can help you deal with almost everything else.
We can’t help you with your birth plan/choose natural or epidural, but we can help you deal with almost everything else.
We can’t help you remember where you put your keys/glasses/purse/phone, but we can help you deal with almost everything else.
We can’t stop people from asking about your birthing plans, but we can help you with everything else.
We can’t stop people from lying about stealing your honey but we can help you deal with almost everything else.
We can’t stop people from telling you about all their family and friends who are also pregnant right now, but we can help you with everything else
I was going to say, we can’t stop you from gagging at the smell of water (TRUE STORY) but we can help you deal with almost everything else.
But I suppose they COULD have helped with that. Alas.
We can’t convince you that your pregnancy waddle is actually cute, but we can help you deal with almost everything else.
We can’t prevent your best friend from using your perfect baby name a month before you are due, but we can help you deal with almost everything else.
We can’t help you feel better about that sleeve of cookies you just had, but we can help with just about everything else.
We can’t tie your shoelaces for you, but we can help you deal with almost everything else.
We can’t help you launder those 400 onesies, but we can…
We can’t stop you from peeing your pants a little every time you bend, laugh, sneeze or cough
But we can help you deal with almost anything else.
We can’t make more room in your bed for all of the extra pillows but we can help you deal with almost everything else.
We can’t help you fit ten boxes of diapers in your car, but we can
We can’t help you tie your shoe laces but we can help with almost everything else.
We can’t stop you from grunting when trying to roll out of bed
But we can help you deal with almost anything else
We can’t tell you if that’s baby kicking or just gas, but we can help you deal with almost everything else
We can’t prevent mommy brain, but we can help you with everything else.
We can’t make your snoring sound less like a freight train, but we can help you deal with almost everything else.
we can’t prevent mommy brain, but we can help you deal with almost everything else.
We can’t help you tie your shoes, but we can help with just about everything else.
*but we can help you deal with almost everything else.
We can’t help you brush your teeth without gagging, but we can help you deal with almost everything else.
*but we can help you deal with almost everything else.
We can’t help you pick a theme for the nursery, but…
We can’t help you keep it a secret, but we can’t help you deal with almost everything else.
*can
WE CAN’T STOP YOU FROM REMEMBERING EVERY SINGLE ONE OF YOUR CRAZY AND VIVID DREAMS but we can help you deal with almost anything else.
We can’t stop the debates on breastfeeding, cosleeping, home births, or vaccines, but we can help with just about everything else.
WE CAN’T STOP YOU FROM BEING PUNCHED OR KICKED “DOWN THERE” but we can help you deal with almost anything else.
We can’t stop the unsolicited “expert” advice, but we can help you with everything else.
We can’t convince you that non-alcoholic beer is just as good, but we can help you deal with almost everything else.
We can’t stop your Mother-in-law from pressuring you to name your child after her father Gaylord, but we can help you with everything else.
We can’t stop your mood swings, but we can help you deal with almost everything else.
We can’t stop the scale from going up, but we can help you deal with almost everything else.
We can’t actually push the baby out for you, but we can help you deal with almost everything else.
We can’t stop your daughter’s preschool friends from asking how the,’baby got in there’, but we can help with almost everything else.
Haha, love this! My snoring would wake me up all the time!
We can’t make that kid come out, but we can help you with everything else!
We can’t tie your shoes for you…
We can’t run out to the burger joint for you at 3am..
We can’t guarantee that you won’t poop on the delivery table, but we can help you deal with almost everything else.
We can’t stop the lady at the post office from saying, “my daughter in law has the same due date, but you’re MUCH bigger than her!”, but we can help with almost everything else. True story
We can’t stop people from telling you that you need to enjoy it because they grow up so fast, but we can help you deal with almost everything else.
We can’t stop you from crying when you burn your toast, but we can help you deal with almost everything else.
We can’t stop your tootsies from swelling!…
We can’t help you into those adorable “maternity” skinny jeans…
We can’t stop your 9 month long craving for sushi, but we can help you deal with almost everything else.
We can’t make your OB the one on call, but we can help you with everything else.
We can’t shave your legs for you, but we can help you deal with almost everything else.
We can’t tell your husband he’s been replaced by a maternity pillow…
We can’t stop those weird dreams about two-headed babies, but we can help you with everything else.
ugh! going through this now…. if only there really was a magic pill!!
We cant help you avoid snarky little old ladies, but we can help with just about everything else.
We can’t help you fit your whiny toddler on your rapidly disappearing lap, but we can help with just about everything else.
We can’t help that erection seem even remotely appealing,but we can help with just about everything else.