Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t help you with your ever growing waistline…but we can help you with everything else.
We can’t sucker punch the Moms who say “oh, my baby weight just melted away an hour after birth!” But we can help you deal with almost anything else.
We can’t stop the baby from hicupping or kicking your ribs, but we can help you deal with almost everything else.
We can’t stop your nightmares of birthing a litter of puppies, but we can help you with almost everything else.
We can’t stop people from asking you “you do know how this happens…right?” But we can help you with almost everything else.
We can’t help you paint your toenails but we can help you deal with almost everything else.
We can’t calm those field-goal kicks to the bladder down, but we can help you with almost everything else.
We can’t help you and your partner agree on a baby name, but we can help you deal with almost everything else.
We can’t stop that unsolicited advice fom strangers but we can help you deal with almost everything else
We can’t keep Charlie the Horse off your legs at night, but we can help you deal with almost everything else!
We can’t stop baby from burrowing her toes in your ribs, but we can help with almost everything else.
We can’t stop the over share of everyone’s birth story, but we can help with almost everything else.
We can’t help you pick a nursery color, but we can help you deal with almost everything else.
We can’t help you pick that up off the floor, but we can help with everything else.
We can’t stop you from shedding like a dog after the baby comes, but we can help you deal with almost everything else.
We can’t keep your mother-in-law quiet for 9 months but we can help you deal with almost everything else.
We can’t give you back your post-pregnancy body, but we can help you deal with almost everything else.
We can’t stop you from sweating through your t-shirt, but we can help with almost everything else.
We can’t stop the look that your husband gives you when you are crying AGAIN but we can help with almost everything else.
We can’t promise that the sight of your completely naked body in a full length mirror won’t make you cry, but …
We cant pry that wedding band off of your swollen finger, but we can help you deal with almost everything else.
We can’t stop your baby using your bladder as a trampoline we can help you deal with almost everything else.
Err, your **pre not post
We can’t make your husband understand your pain, but we can help you with almost everything else
We can’t jump start your labor, but we can help you with almost everything else.
We can’t guarantee that the ultrasound tech got the sex right, but we can help you with almost everything else.
We can’t stop you from knocking over everything at belly-height, but we can help you deal with everything else.
We can’t do your kegel exercises for you to help whip that babymaker back into shape, but we can help with everything else.
We can’t stop that urge to pee when in fact you do NOT need to pee, but we can help with almost everything else
We can’t clean out your refrigerator, but we can help with almost anything else
We can’t keep baby from practicing karate at 3 am, but we can help you deal with almost everything else.
We can’t stop your coworkers from interrupting pumping time but we can help with everything else
We can’t stop you from hating all those women with cute little “basketball” bellies, but we can help with everything else.
We can’t explain why you’re crying either, but we can help you deal with almost everything else.
We can’t bring mumus back into style but we can help you deal with almost everything else.
We can’t make your boobs stop leaking BEFORE you even have the baby, but we can help you deal with almost everything else.
We can’t stop you from crying for no reason, but we can help with almost everything else.
We can’t hold your hair back for your morning sickness (that lasts all day) but we can cure almost everything else!
We can’t stop you from crying during commercials but we can help with almost everything else.
We can’t promise you’ll deliver on your due date, but we can help you deal with almost everything else.
We can’t stop people from telling you that you look like you are about to pop, but we can help you with almost everything else.
We cant help you overcome the embarrassment of a botched shave job right before your OB appointment, but we can help you deal with almost everything else.
We can’t guarantee you won’t go past your due date, but we can help you with almost everything else.
We can’t stop your husband from thinking he understands what it’s like to be pregnant, but we can help you deal with almost everything else.
“We can’t give birth for you, but we can help you deal with almost everything else.” I wish someone else could have done the birthing!
We can’t make your husband wake up at night with the baby…
We can’t guarantee that your inlaws will react excitedly to the pregnancy announcement, but we can help you deal with just about everything else.
We can’t stop the baby from dislocating your ribs but we can help with everything else.
We can’t tell you if that’s pee or your water broke, but we can help you deal with almost anything else.
We can’t deliver a triple cheese, double sausage and pepperoni pizza at 3am but we can help with everything else….
We can’t stop postpartum hair loss, but we can help you deal with almost everything else.
1) We can’t stop you from worrying if your baby will be a conehead but we can help you deal with almost everything else.
2) We can’t stop you from worrying if that food you just ate was on the list to avoid but we can help you deal with almost everything else.
3) We can’t yell at your husband when he says he’s exhausted when you go into labor at 2am but we can help you deal with almost everything else.
We can’t help you find a comfortable way to sleep with a bowling ball for a stomach but we can help with almost everything else
We can’t stop strangers from asking personal questions about your anatomy but we can help with almost everything else
We can’t stop your breasts from leaking in the middle of a meeting but we can help with almost everything else
We can’t make that “family heirloom” christening gown any less horrific but we can help with almost everything else.
We can’t hold your hair back for your morning sickness (that lasts all day!) but we can cure almost everything else!
We can’t stop you from farting when you walk but we can help with almost everything else
We can’t keep you from waking up in a puddle of your own drool every morning, but we can help you deal with almost everything else.
We can’t keep your mother in law out of the delivery room, but we can help with almost everything else.
We can’t make the baby jump on your husband’s bladder or give him hemroids but we can help you deal with almost anything else.
lol yes!
we can’t return your mother in laws call after each doctor appointment, but we can help you deal with almost everything else.
We can’t give birth for you, but we can help you deal with almost everything else.
We can’t stop creeps from staring while you nurse in public, but we can help you deal with almost everything else.
We can’t tie your shoes for you but we can help with everything else.
We can’t make your partner rub your aching feet…
We can’t fulfill all of your crazy pregnancy dreams….
We can’t promise those skinny jeans will ever “fit” again, but we can help with almost everything else.
We can’t stop your husband from religously watching the contraction monitor and forwarning you of “another big one coming” but we can help you with almost everything else.
We can’t stop your cousin from suggesting you put a TV in your room after this baby, but we can help you deal with almost everything else.
We can’t make the take-out person keep their mouth shut…
We can’t predict the date and time you will be delivering, in order for you to plan and organize everything, but we can cure almost everything else!
I am pregnant right now so here is one I am personally dealing with:
We can’t stop you from getting swamp vag, but we can help you deal with almost everything else.
We can’t stop your bottom from getting as round as your belly, but we can help with everything else.
We can’t help you remember where you parked, but we can help you with almost everything else.
We can’t help your husband understand the importance of self-censored word choice, but we can help you deal with almost everything else.
We can’t have your baby for you, but we can….
We can’t stop your nightmares of giving birth to an egg that hatches into a kitten but we can help you with almost everything else…
Seriously, pregnancy dreams were SO. SCARY. And so repetitive! Had that one weekly!
We can’t help you not smell your husband’s fart from the other end of the house but we can help you with everything else
We can’t promise they’ll open a buffet down the street…
We can’t stop you from falling asleep at work and drooling on your desk, but we can help with almost anything else
We can’t stop the baby from playing in your ribs, but we can help with almost everything’s else.
We can’t bring you ice cream at 3 am, but we can help you with almost everything else
We can’t guarantee that pregnancy glow, but we can help you with almost everything else.
I’m currently pregnant with my first! Excited to be able to join the Mommy Shorts community as a pregnant lady. Anyway, my contribution:
We can’t stop Aunt Gertrude from knitting all of those “cute” baby outfits but we can help you deal with almost everything else.
We can’t keep your favorite taco place open any later (or open any earlier)…
We can’t keep everyone and any one from giving you annoying unsolicited parenting advice but we can help you deal with almost everything else.
We can’t stop you from expelling what looks like the jamaican flag during birth but we can help…
We can’t stop everyone from dissing the baby name you picked, but we can help you with almost everything else.
We can’t stop that gas from escaping every time you bend over, but we can help you deal with almost everything else.
We can’t stop you from gagging over the smell of your own urine…
“We can’t deliver the baby for you but we can help you deal with almost everything else.”
We can’t stop people from guessing what you’re having but we can help you deal with almost everything else.
We can’t stop people from telling you to “enjoy every minute” but we can help you deal with almost everything else.
We can’t prevent you from waddling but we can help you deal with almost everything else.
We can’t understand the baby crib instructions any better than you but we can help you deal with almost everything else.
We can’t take away the pain of childbirth, but we can….
We can’t make pregnant sex any less awkward, but we can help with just about everything else.
We can’t stop you from hating that sperm donor but we can help you deal with almost everything else
We can’t find a cure for pregnancy brain, but we can help you deal with almost everything else.
We can’t stop that charley horse from coming out of nowhere, but we can help you deal with almost everything else.
We can’t help you from swelling up and not being able to see your feet or fit in your shoes, but we can help with almost everything else!
We can’t keep you from crying over TV commercials, but we can help you deal with almost everything else.
We can’t stop you from gaining weight while pregnant, but we can….
We can’t stop people from judging your unborn child’s name but we can help you deal with almost everything else.
We can’t stop the 2 am heartburn but we can help you deal with almost everything else.
We can’t stop the hemorrhoid’s from happening, but we can you deal with almost everything else.
We can’t stop your mood swings, but we can help you deal with almost everything else
We can’t stop leaky boobs, but we can help you deal with almost everything else.
We can’t help you tie those shoes, but we can help you deal with almost everything else.
Ha! Me too.
We can’t stop your MIL from trying to weasel her way into the delivery room, but we can help with almost everything else