Funny thing happened when I announced I was quitting advertising to focus on Mommy Shorts full time— I got a call from a company asking me to do their advertising.
Not freelancing for an agency creating the advertising, actually working directly with the company. Kind of like Mommy Shorts was the agency.
Did I want to do that? Initially, I wasn’t sure.
But then… I really liked the brand (it’s a much needed line of over-the-counter remedies designed specifically for pregnant women called healthy mama)… AND I figured out a way to include all of you guys!
Here’s the deal.
I created three healthy mama print ads (they’ll be running in magazines like Fit Pregnancy and Pregnancy & Newborn starting in April) and now…
They’re offering up $750 to the Mommy Shorts reader who comes up with the next headline in the campaign.
I told healthy mama my readers are smarter and funnier than I am, so don’t disappoint!
Here’s the brief (that’s what we call it in the ad world)…
THE BRAND: HEALTHY MAMA
Remember when you were pregnant and got that crazy back ache in the beginning of your third trimester? You googled “what can I take for a back ache while pregnant” but that sent you to a community board on Baby Center with random unqualified people giving varying misinformation about drug ingredients you couldn’t even pronounce, right?
Well, healthy mama is trying to change all that. They’re on a mission to create a prenatal category you can easily find on one shelf. They’ve just launched a new line of over-the-counter remedies specifically designed to be the safest* for pregnant and nursing women. The products tackle common pregnancy symptoms like heartburn, lack of sleep, pain relief, nausea and constipation— but with fun names like “Tame the Flame”, “Move it Along” and “Shake that Ache”.
Because even if the sight of salmon makes you want to hurl on your cankles, this is still a happy time, right???
Healthy mama is backed by the American Pregnancy Association, FDA accepted and made in the USA. It’s currently being sold at babiesrus.com, Buy Buy Baby, healthymamabrand.com and coming soon to Drugstore.com.
THE MESSAGE:
Pregnancy might be beautiful but it is definitely not without it’s unfavorable side effects. From exhaustion to stretch marks to nosy comments from strangers. The healthy mama campaign aims to open up an honest dialogue about what women go through while they are expecting, giving moms-to-be a reason to laugh at their circumstances together.
(I wrote that myself. Don’t I sound official?)
THE ADS:
THE ASSIGNMENT:
I am reaching out to all my readers to come up with the next headline in the healthy mama campaign. Please follow the structure of the headlines already created (i.e. “We can’t ______________________ but we can help you deal with almost everything else.”)
Use your personal experience and go as far out there as you would like. We want the headlines to be funny, honest, and relatable.
As an example, here’s a fourth headline I REALLY want healthy mama to run:
THE RULES:
1) You must be a healthy mama facebook fan to enter. You can “like” their page by clicking here.
2) Leave your healthy mama headline in the comment section below. You can enter a maximum of three times.
If you’d like to promote on twitter, facebook, pinterest or instagram, it won’t help your chances but we’d appreciate it! Please use #healthymamaheadlines.
I’ll be posting some of my favorite headlines next week and the winners will be announced on April 2, 2014. You must enter by April 1, 2014 at 6pm ET. The winners will be selected by both myself and healthy mama based on which headline we would like to use in the ad campaign.
For the official contest rules and regulations, click here.
THE PRIZES!
GRAND PRIZE:
• $750 Visa Gift Card plus the chance to have your headline appear in a nationally run print and digital campaign
• healthy mama products valued at $100
2ND PLACE:
• 1 Diono RadianRXT Car Seat ($350)
• $100 Visa Gift Card
• healthy mama products valued at $75
3RD PLACE:
• $50 Visa Gift Card
• healthy mama products valued at $50
Thanks to everyone for being part of my advertising team. And a big thanks to healthy mama for trusting me to do this!
GOOD LUCK!!!
——————————————-
This post was sponsored by healthy mama. That was pretty obvious, I think. I’m very excited to be working with them!
* No medication is considered 100% safe during pregnancy and nursing.
We can’t stop people from asking “Haven’t you had that baby yet?” But, we can help you with everything else.
We can’t stop you from pooping while pushing out your baby, but we can help you deal with everything else.
We can’t stop people from telling you their birthing stories in horrific detail, but we can help with almost everything else.
We can’t help you with your sausage fingers, but we can help you deal with almost everything else.
We can’t sleep on your stomach for you, but we can help you deal with almost everything else.
“We can’t help you get six months paid maternity leave but we can help you deal with almost everything else.”
We can’t help you with your abnormally large breasts, but we can help with almost everything else.
We can’t stop people from telling you that they didn’t know a body could get that big, but we can help you with everything else!
We can’t stop your nose from growing into a BIG HONKER, but we can help you deal with everything else!
We can’t stop the unique odors you smell with your super sense of smelling, but we can help you deal with anything else!
We can’t help you get out of the bathtub, but we can help you deal with almost everything else!
We can’t keep someone from eating your lunch at work but we can help you deal with almost everything else.
We can’t make the horrible gas you pass smell any better but we can help you deal with almost anything else
We can’t help you see your vagina or feet currently, but we can help with all your other headaches.
We can’t keep you from knocking things over with your belly, but we can help you deal with almost everything else.
We can’t keep your mother-in-law from bathing into the delivery room, but we can help you deal with almost everything else.
We can’t make bed rest go by any faster, but we can help you deal with almost everything else.
We can’t massage your aching body but we can help you deal with almost everything else.
We can’t stop the restless nights, the uncomfortable days or the anxious moments in between, but we can help you with almost everything else.
We can’t stop people from asking “Haven’t you had that baby yet?” But, we can help you with almost everything else.
We can’t readjust your pregnancy support pillow every time you turn over, but we can help you deal with almost everything else.
Don’t even think about touching my flipping belly or you lose an arm!
We can’t get your husband to be sympathetic … but we can help you deal with almost everything else
We can’t stop you panicking that you ruined your baby for life by eating deli meat, but we can help you with everything else!
We can’t send u a crane to get out of the tub but we can help with everything else!
We can’t help you tie your shoes, but we can help you deal with almost everything else.
We can’t make your fit in anything other than flip flops, but we can help with everything else
We can’t stop your coworker from asking why your breasts aren’t bigger yet, but we can help you with everything else.
We can’t help with your vulvar swelling but we can help you with everything else.
We can’t help you hold your farts, but we can help you with almost everything else.
We can’t stop unwanted advice, but we can help you deal with almost everything else.
We can’t stop your hormonal acne, but we can help you deal with almost everything else.
We can’t help that you may poo on your doctor, but can can help with almost everything else.
We can’t promise that people won’t look at you with sympathy when they find out you’re having twins, but we can help with everything else.
When I was buying baby products the cashier asked how far along I was, I told her & she said her daughter was farther along & not as fat as I was, was I having twins or triplets? I said no so she told me I just must be fat.
“We can’t help you breathe more easily in the 9th month, but we can help you deal with almost everything else”.
We can’t stop the baby from pulling on your rib cage, but we can help you deal with almost everything else.
We can’t tie your shoes for you or help you up when you thought it was a good idea to sit on the floor, but we can help with everything else.
We can’t make your husband less annoying but we can help you deal with almost everything else.
We can’t convince you that wearing the shirt that makes your belly look like a disco is a bad idea, but we can help you deal with almost everything else.
we can’t guarantee that you won’t stink your husband out of a room but we can help you deal with almost everything else !
We can’t make your compression socks sexy, but we can help with everything else.
We can’t make your pregnancy go any faster, but we can help you deal with almost everything else.
We can’t stop your lightning crotch, but we can help you deal with almost everything else.
We can’t promise you won’t crave Funyuns dipped in cherry pie filling, but we can help with just about everything else.
We cant help you put your socks on in the morning, but we can help with everything else.
We can’t make the numbers in the scale lower, but we can help with everything else.
We can’t keep you from honking your car horn with your belly, but we can help you with everything else.
We can’t stuff that hemorrhoid back in your ass…
We can’t smack the lady that said you looked like you could pop any day but we can help you deal with almost anything else.
We can’t stop your four year old from stacking things on your newfound butt-shelf but we can help you deal with almost everything else.
We can’t make you dilate any quicker but, we can help you deal with almost anything else.
We can’t stop people from insisting you should get an episiotomy (and that you also should not get one)…but we can help you deal with everything else.
We can’t stop you from only fitting into Crocs, but we can help you with everything else.
We can’t name your kid, but we can help you with everything else.
We can’t push your belly button back to where it belongs… But we can help you with almost everything else.
We can’t stop every man on two legs from looking good (due to the hormones) but we can help you deal with almost everything else.
We can’t punch your husband in the throat for talking about how tired he is, but we can help you deal with everything else.
Should’ve been: We can’t convince you that wearing the shirt that makes your belly look like a disco ball is a bad idea, but we can help you deal with almost everything else.
We can’t stop your baby from squishing your lungs making it almost impossible to breathe but we can help you deal with almost anything else.
We can’t promise the public toilet is clean but we can help you deal with everything else.
We can’t make those strange odors disappear but we can help you deal with almost everything else.
We can’t help your husband shave your legs but we can help you deal with almost everything else.
We can’t guarantee your baby won’t look like your mother-in-law, but we can help you deal with almost everything else.
We can’t stop you from dreaming your husband cheated on you & you the wanting to kill him but we can help with just about everything else.
We can’t promise your boss won’t want you back to work the same day but we can help you deal with almost everything else.
We can’t move the baby move off of your sciatic nerve, but we can help you with almost everything else.
We can’t prevent your labias from swelling like balloons with varicose veins but we can help with everything else.
We can’t prevent complete strangers from molesting your pregnant belly but we can help with everything else.
We can’t keep your belly from looking like a scene from Alien but we can help you deal with almost everything else.”
We can’t flip off your friends and family for enjoying yummy cocktails in front of you, but we can help you deal with everything else.
We can’t bring back the pan of brownies you just ate, but we can help you with almost everything else.
We can’t stop your feet from swelling up like balloons, but we can help you deal with almost everything else
We can’t promise your bras and jeans will fit during or after but we can help you deal with almost everything else.
We can’t help you from farting uncontrollably, but we can help you deal with everything else.
We can’t help you get to those ingrown hairs down there but we can help you deal with almost everything else.
It was my WORST pregnancy symptom…made even more maddening by the fact that I couldn’t get a good look or a firm grip on my vagina to make it any better. And i’m not alone. I googled it.
We can’t promise you won’t poop during delivery, but we can help you with everything else.
We can’t stop you from buying that thing from the informercial you saw at 2am, but we can help you deal with almost everything else.
We can’t help you from peeing your pants at work when your baby kicks your bladder but we can help you deal with almost everything else.
We can’t stop people from having an opinion on every name choice you make, but we can help you deal with almost everything else.
We can’t help you from eating a Costco size bag of cookiedough, but we can help you deal with almost everything else.
We can’t make your dilation check any more comfortable, but we can help with almost everything else.
We can’t make your husband breathe any quieter but we can help you deal with almost everything else
We can’t remove the feeling that there’s a bowling ball between your legs but we can help with almost everything else.
We can’t pack your hospital bag for you, but we can help you deal with almost everything else
Can’t help you nest your home, then nest it again, and just one more time, but we can help you deal with almost everything else.
We can’t birth that baby for you, but we can help you with everything else.
We can’t keep your belly button from popping out like a turkey timer, but we can help you deal with almost everything else.
We can’t help you squeeze into your favorite jeans, but we can help you deal with almost everything else.
We can’t guarantee that you won’t end up on an episode of “Snapped”, but we can help you deal with almost everything else.
We can’t make the words “maternity swimwear” any less terrifying, but we can help you deal with almost everything else.
We can’t stop that baby from using your bladder as a punching bag but we can help you deal with almost everything else.
We can’t make a body pillow with a built in air conditioner but we can help you deal with almost everything else
We can’t stop your heartburn from burning with the fire of 1,000 suns… Well actually, we can; and we can help you deal with almost anything else.
We can’t help you with blind shaving for 4-6 months, but we can help you deal with almost anything else.
We can’t keep you from sobbing at diaper commercials, but we can help you deal with almost anything else.
We can’t make sure everywhere in the world has air conditioning (even in winter) but we can help you deal with almost everything else
We can’t fill your registry with all the best in baby gear, but we can help you deal with almost everything else.
We can’t stop the unsolicited labor advice, but we can help you deal with almost anything else.
We can’t control your now over active sense of smell, but we can help you deal with almost everything else.
We can’t keep your feet from growing, but we can help you deal with almost everything else.
We can’t kick start labor (when you’re overdue), but we can help you deal with almost everything else.
We can’t help you decide whether he should be named after Uncle Fred, but we can help you deal with almost everything else
We can’t stop the inconsiderate a-hole with the truck from
parking so close to your car you can’t get back in, but we
Can help you with almost everything else.
We can’t stop you from crying all the time, but we can help you with everything else.
We can’t stop your mood swings, but we can help you deal with most anything else.
We can’t help you button your last fitting pair of pre-pregnancy pants, but we can help with everything else.
We can’t stop complete strangers from making gender predictions, but we can help you deal with almost everything else.
We can’t help you avoid the roid, but we can help you with almost anything else
We can’t help it if you feel like a house with legs, but we can help you with everything else.
We can’t get up and pee for you but we can help you deal with almost everything else.
We can’t fix that ‘is she fat or pregnant?’ stage, but we can help you deal with almost anything else.