Remember when we played ad agency and wrote headlines for Healthy Mama and Method’s Air Refreshers? Well, now we get to play again for Serta’s iComfort mattress campaign.
The best part?
If you write my favorite headline, you could win a brand new Serta iComfort mattress PLUS the coveted Serta Adjustable Foundation. That’s over a $3500 prize!
Here’s the brief:
The iComfort Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel, is SO COMFORTABLE, you won’t want to leave your bed.
You know how your kids tell you they are doing something in the other room and you’re like “Sure, fine, whatever, if it lets me get ten more minutes of sleep, I’m totally okay with that.”
Well, I created four headlines to show just how far I might let my kids go, if I was ridiculously comfortable lying on my Serta iComfort mattress:
Now it’s your turn! To enter, leave a headline in the comments below following the same structure:
“_________________? Sure. I’m comfortable with that.”
You must like both Mommy Shorts and Serta Mattress on Facebook to win.
I’ll pick my favorite headlines and post them next week. Then I’ll narrow them down to the finalists and we’ll all vote on the winner which will be announced on October 23rd.
The grand prize winner will get an iComfort Savant EverFeel Queen mattress set (with the winner’s choice of plush or cushion firm) plus a Serta Motion Perfect II adjustable foundation. The approximate retail value for both is $3500.
Three second place winners will receive two iComfort pillows plus a Queen or King size Serta Luxury Fleece blanket.
You can read the full rules here.
The Serta iComfort mattress features Serta’s latest dual-action gel memory foam technology, which gives much more support and cooling comfort than memory foam mattresses of the past. Serta offers eight new models with this technology, ranging from extra-firm to luxuriously plush, so every type of sleeper can find their perfect match.
The Serta adjustable foundation was built because people do much more in their bed these days beyond sleeping. They check email, watch TV and work on their laptops. In addition to lumbar support, 90-degree head tilt support and massage options, the Serta adjustable foundation has a wireless motion-sensitive backlit remote, Bluetooth Connectivity, a wireless speaker system, USB power ports and convenient lighting.
In other words, if you didn’t have children, you REALLY would never have to get out of bed.
To select your perfect mattress, you can check out the mattress selector on the Serta website or download Serta’s mobile shopping app which allows people to browse mattress types, take a quiz to determine which mattress is right for them, and easily locate a nearby retailer.
Now, leave your headlines below and…
GOOD LUCK!
You want to tell Grandma what I said about my annoying Mother-in-Law. Sure, I’m comfortable with that.
Yoi want to tell your Aunt what I said about her new boyfriend. Sure, I’m comfortable with that.
You want to delete all the apps on my phone. Sure, I’m comfortable with that.
Do you want to show Daddy the receipts from Target. Sure, I’m comfortable with that.
You want to tell Daddy about my online shopping purchases. Sure. I’m comfortable with that.
You want to put make-up and heels on the dog? Sure. I’m comfortable with that.
You want to play acrobat and swing from the chandelier? Sure. I’m comfortable with that.
You want to get in the laundry basket and slide down the stairs? Sure. I’m comfortable with that.
You want to mail your little brother? Sure. I’m comfortable with that. Make sure you add air holes!
You tied Daddy to a chair? Sure. I’m comfortable with that.
You want to make mud pies in the kitchen instead of outside? Sure I am comfortable with that!
You want to sell your brother on eBay? I’m comfortable with that.
You want to face paint… with sharpie? Sure, I’m comfortable with that.
You want to watch Bratz for 3 hours? Sure, I’m comfortable with that.
You want to snuggle up beside me in our new serta bed and sleep in till 11am? SURE! I am comfortable with that!
You want to use Mommys head as a chair? Sure, I’m comfortable with that.
You’d like to play in the snow in your underware? SURE. I’M COMFORTABLE WITH THAT.
You want to lick the tube slide all the way down at our town’s only indoor play place. Sure. I’m comfortable with that.
You want to paint all over the newly painted white walls with black sharpie. Sure. I’m comfortable with that.
You want to shave your cats? Sure. I’m comfortable with that.
You want to tie the guinea pig to the ceiling fan so he can fly like Wonder Pets? sure…I’m comfortable with that…..
You want to paint the dogs nails? With Sharpie? On the new couch? Sure, I’m comfortable with that.
You want to clean out the fridge and “ice skate” on the dozen eggs you just smashed? Sure, I’m comfortable with that.
You want to give Daddys new work computer a bath? Sure, I’m comfortable with that.
You want to give your barbies a bath in the dishwasher? Sure I’m comfortable with that.
“You want to try that fun noodle recipe you saw on the cooking show the other morning? SURE. I’M COMFORTABLE WITH THAT
You want to get out your beads and make bracelets with your 2 year old brother? Sure. I’m comfortable with that.
Your big brother won’t play with you? Sure, you can bite off all the wheels from his Hot Wheels collection. I’m comfortable with that.
You want my password to make in-app purchases? Sure, I’m comfortable with that!
You want to try for that fifth child? Another pregnancy?
Sure, I’m comfortable with that!
[…] 10 Finalists that Much Closer to their New Mattress We are now down to the ten finalists in the Serta iComfort headline contest. Winner gets an iComfort Sleep System which includes a brand new queen-sized iComfort mattress […]
You want to drink soda and eat saltine crackers over your daddy’s new computer keyboard, sure I’m comfortable with that.
You want to give the dog a bath in my whirlpool tub, sure I’m fine with that!
You want to let the cat in so you can play with the chipmunk he just caught? Sure. I’m comfortable with that.
You want to eat chocolate cake on the new couch? Sure. I’m comfortable with that.