Yeah, it's cool to hang out with Don Cheadle and his llama in an elevator while drinking a Bud Light, but personally, my favorite commercial last night was the GoldieBlox girls launching a rocket ship of pink castles and Barbie dolls into space.
Even better, GoldieBlox got that Super Bowl spot produced and aired for free through a contest sponsored by Intuit. Which just goes to show you how badly people want little girls to have better options when it comes to toys.
I also think having this spot air during the Super Bowl makes a huge statement to any young girls watching. Particularly to my daughter, who is convinced only boys play sports because that's what she sees on the TV.
I am constantly reminding Mazzy that she plays soccer every Saturday.
If you haven't already seen it, here's the GoldieBlox Super Bowl ad. I'm assuming they asked Quiet Riot's permission to parody their song. I hope?
What was your favorite Super Bowl ad? Mazzy was asleep by the time GoldieBlox aired, so she'd probably give her vote to Ellen Degeneres dancing with the three bears for AT&T.
This was one of my favorites too. The craziness that is happening with girls’ toys is truly frightening. The boys’ toys are the “normal” primary colors while the girls’ toys are all pink and purple, which establishes the male as “normal” and female as “other.” This Fisher Price puppy perfectly illustrates the example:
http://www.amazon.com/Fisher-Price-Laugh-Learn-Love-Puppy/dp/B000284ZNI/ref=sr_1_16?s=baby-products&ie=UTF8&qid=1391460656&sr=1-16&keywords=fisher+price+laugh+and+learn
http://www.amazon.com/Fisher-Price-Laugh-Learn-Love-Puppy/dp/B00D3P5QC6/ref=sr_1_4?s=baby-products&ie=UTF8&qid=1391460703&sr=1-4&keywords=fisher+price+laugh+and+learn+puppy+girl
Why does a girl need a pink one?
Legos do it too. I read something yesterday about a girl wanting to know why “boy” legos are adventurers and doctors and “girl” legos are all sets of houses and shopping malls…
I’ve had 6 kids, 3 girls and 3 boys and I”m a grandmother now. Lots of little girls like Barbie and pink castles, there’s nothing wrong with that and it does’t doom them to a life of…I’m not sure what its supposed to doom them to a life of. My youngest, who’s 15, used to always say “in my world”. Well, in her world, there only existed pink, princesses, kittens and horses. Now, she is kind of an anime-punk-gothess (apparently punksihness is back, she was wearing a t-shirt from a band called Black Veil Brides which she said was kind of punk), loves to shop at Hot Topic and wants to work there. She’s an artist and is always drawing anime. My 2 yr old granddaughter, who’s mother would only wear pink or purple, won’t have anything to do with dolls and is the boss of her much larger twin brother. Either way, no biggie. Fantasy play is just that whether she’s pretending to be a superhero or a princess. I wouldn’t sweat it. And, there’s nothing stopping anybody from buying girls all the stuff in the “boy” section.
Hi I’m Marlowe Peyton’s mom… the little girl in the top picture of your article from the GoldieBlox commercial!
She was VERY proud to be a part of this campaign…Her room is pink BUT she loves science…and could not have been happier to be cast as “rocket girl” in this amazing ad!! I think it was a great statement….
That’s awesome! Thank you for stopping by!
For the record, I have no problem with pink. My daughter loves pink. I just think its nice that GoldieBlox is trying to make toys that appeal to girls that also promote engineering skills. What if your girl doesn’t want to play with a toy she deems are for boys? You don’t want that to be the reason she misses out on developing a love for math and science.
I don’t think the problem is with pink; we just want girls to get excited about toys that teach science, math, and engineering, along with the toys that teach imaginary play.