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People have been emailing me all day about this video holiday card, which is pretty impressive considering it's ultimately an ad for the dad's new website which is about (get this!) creating viral videos.

Well played, new website, well played. 

Ad aside, it's got everything most holiday cards have— cute kids, humble brags and big year end announcements ("Im quitting my job to start a viral video website!"), all done in adorably coordinated Xmas Jammies.

In addition to going viral about their ability to go viral, their humble brags are legitimately impressive. They run triathalons! They interview the governor! They have speaking roles in Iron Man Three!

What the hell are you going to write about in your holiday card? How you finished a whole jar of Nutella in one night? 

Check out the family that created the ultimate humble brag…