If you’ve been following my blog religiously for the past few years, you might have noticed that I went on a blogging break over the past few weeks. I probably should have announced that it was coming, but I have a bad habit of envisioning that I can accomplish a lot more than is actually possible.
Things have been hectic. Over the last few weeks, school ended for my kids, we packed up our entire apartment for our summer renovation, moved everyone into a studio apartment for a few days, went to New Orleans for a long weekend, road tripped in Northern California for eight days, and then, just this past weekend, we moved to our house for the summer.
Understandably, there has not been a lot of time for writing.
Although, after using “being busy” as an excuse for my inconsistent blogging all year long, I have finally come to terms with the fact that it’s a bit more complicated than that. I also have to stop blaming the kids. I keep saying that there is so much less I feel comfortable sharing as they get older, but I realize that’s only partly true. There are still tons of topics and events I want to cover (I have a continually growing list that includes everything from big kid sleep issues to Harlow’s dance recital), but I can never seem to catch up and flesh them out.
So what’s my problem?
1) Instead of writing about one of the important topics I just mentioned and crossing something off my list, I am choosing to write a post about how I can’t find time to write posts. I appreciate the irony.
2) Instagram is taking over everything. I’ve got four accounts, all of which currently get more engagement than my facebook page, which is kind of crazy. People are commenting there, watching my stories and tagging their friends. They don’t necessarily click over to read blog posts. My Facebook page still has activity on it, but I’m starting to feel less familiar with my audience there. I don’t know if they are that familiar with me either, since I can’t get a handle on what they want to see from me. I don’t know if it’s the algorithm or because my topics have changed and are less universally shareable. Ultimately, I find the Facebook algorithm very unmotivating.
3) Instagram Stories are time consuming. With Snapchat, I always created my stories on the fly in real time without giving it much thought, but for Instagram, with so many more people following and so many more story possibilities (captions, locations, design, and now MUSIC!), I like to be a little more thoughtful about it. I usually put my stories together at night after the kids are in bed, to recap the day. It takes longer than you would think and that is time that I used to use for writing. Also, with Snapchat, I had one account, whereas with Instagram, I need to think about what story to create for FOUR DIFFERENT ACCOUNTS. I should add that I really love creating Instagram stories, so it’s not a burden. It’s just a different distribution of my time.
4) My kid are horrible sleepers and always ask me to lie with them in bed at night so they can fall asleep. I do it, because I want to lie down too and then I am so exhausted, I often fall asleep myself. There goes any hope of getting anything accomplished at night after they are in bed. It also means, the next morning, when I would normally be writing a post, I’m putting together yesterday’s Instagram story.
5) I tried focusing a lot on YouTube last year and although I love the content I created, it takes far more time to film, edit and narrate a video than writing a blog post. That time took away from writing and I really wasn’t able to convert as many of my readers into watchers as I wanted. That’s not to say I will stop making videos. I’ve just given up on creating them consistently. I’ve also been thinking that I might do a weekly roll out of last year’s vlogs on IGTV.
6) IGTV. Holy mother of god. Now, in addition to finding time to create content, I need to spend time wondering where to put it. YouTube? Facebook video? IGTV? Break it up into a story? Average Parent Problems or Mommy Shorts? Should I cut it down to a minute so I can post on my Instagram feed? Or keep it longer and post a real video? Should I put it on Youtube and embed in a blog post? Or just embed directly from Instagram? Should I upload directly to facebook or share the link to the embedded video from my blog??? HELP.
7) Traveling has become a big focus of my blog. I love it. It’s a perfect fit. But going away on trips and experiencing things is time out of the office, away from my laptop. At night, when we get back to the hotel, I am exhausted and don’t even open up my computer. Travel blogging, while a lot of fun, is also a ton of time and work for ultimately, one blog post and video. I fear that to my followers, it just looks like I am on vacation.
8) Branded content has become more about real time events— pop-ups, experiences, product launch parties, etc. Again, this is a good thing and more fun than just sitting at my computer, but it’s also a lot faster to write a list post about cleaning or potty training while sitting in my pajamas than it is to get dressed up, go to an event and document it.
9) Remember when I decided I was going to start working out? It’s been awesome, I love the results and now I don’t want to give it up. But, it’s a time suck and it definitely impacts what you can accomplish otherwise.
10) The country falling apart is affecting me too. At first, I was kind of fascinated by what was happening. I recognized it was horrible but I still felt like an outsider looking in. Now, policies are in place and the devastation is real. The overarching sense of dread is stressful and insomnia inducing. It has definitely made me less funny. Often I feel like writing “parenting war stories” feels wrong when people obviously have much bigger problems. Also, I bet a lot of moms are up at night reading about whatever awful thing happened in the world that day (like I am), and the last thing they want to click on is a comical parenting post about how a toddler eats a banana.
11) The blog world is changing. I’ve known this for awhile but kept hanging on. I liked to play up the fact that I had a very well rounded audience, equally distributed on the blog, Facebook and Instagram. Now, it seems like to be successful at any one social platform, you need to dedicate all of your time to it. And it’s not just about creating and posting; it’s about engaging, commenting and developing a community too. You can’t be successful if you just spend all your time putting stuff out there. You need to consume and participate. Facebook, Instagram, Twitter, Snapchat and YouTube all design themselves so that their consumers don’t want to leave. They create more and more options for people to find and share content right on their platform so people are less likely to click over to a blog. And, to be honest, when I look at my own media consumption, I read my favorite blogs less now too. Instead, I spend more time on Instagram, watching stories for entertainment, and then checking twitter for current events and politics.
For eight years, I have sat down at my laptop in the morning and made putting up a blog post my top priority, but recently I decided to put Instagram and Instagram stories first— for both @mommyshorts and @averageparentproblems. I’m also really excited about the new direction of @pinkinnyc (if I have time to do it) and still have an active audience on @insta2yearold. Instagram right now is where I am seeing the most success and my strongest community so I want to build and nurture it. I’ve even started writing longer form captions on @mommyshorts, that feel more like blog posts. And creating stories and albums on @averageparentproblems that feel a lot like old school Mommy Shorts posts that were crowd sourced photos and contests.
I guess what I am trying to say is, I feel like I am working harder than ever, but I think for some of you (particularly the people who aren’t big Instagram fans or haven’t gotten into Instagram Stories), it must seem like I am fading away.
I think I have a few options on how to keep the blog running and I’d love your opinions on what you would prefer:
1) Post less. Most bloggers I know post 1-3 times a week. I’ve always posted at least five times a week, but now I don’t even have the bandwidth to promote that content. It might be better to focus on one great blog post than try to put out something daily.
2) Get guest contributors or hire writers so I could put out more regular blog content. I’d still write too but I’d be able to introduce you to new voices as well. My only issue with this is finding the time to do it right. When Jill Smokler of Scary Mommy transitioned to a multi-contributor platform, I think one reason she was successful is because she became the editor-in-chief, and for the most part, stopped sharing her own life and writing. I’d prefer to keep doing what I’ve been doing with the addition of more writers, which makes it harder to manage.
3) Stop treating the platforms differently and put the same content everywhere. Should I share every Instagram pic on Facebook and then use the ones with longer captions as blog posts? Should I post every video on both YouTube and IGTV? Would this mean you guy would see repeating content and get annoyed? Or are most people just following one platform and would never notice? Also, treating the platforms the same would mean that the readers who are not on Instagram and Facebook (and I know there are a few of you) would get to see everything I’m doing too.
So, now I’ll throw it out to you guys. Where do you guys follow me most avidly? What do you think I should do with my blog to keep up with the growing demand for social media content? What would you be sad to see go?
I vote that you just blog when you have time! I follow you on Instagram too but for some reason nothing beats your blog posts. Even if they are less frequent I read every single post (and started commenting on most of them so you know I’m here!). You’re one of the few blogs left that I still follow mainly because your content remains fresh and intriguing after all these years unlike a lot of blogs that got kind of stale.
I also think it’s fine to share content across multiple platforms, many people seem to use 1 or 2 social networking sites and drop the rest.
Thank you for reading the blog posts and being a loyal follower! It really does help when people comment and let me know that they’re here! Most people comment on instagram and facebook and half the time, I can’t tell if they’ve actually read the post or just like the picture!
I completely agree with Angie – I love your blog posts and still read them religiously. But I also follow you on IG and don’t expect you to have FIVE blog posts a week. You are awesome – keep doing exactly what you’ve been doing!
Hi! I couldn’t agree more! I follow you on Instagram, but I also love clicking over to your blog, especially to read about your travels. I like the idea of continuing to blog but less frequently (so you don’t get burned out!) and to post the same content across all platforms. I only use Facebook these days to keep up with current events. Instagram is where I go to escape from watching the world burn. 😔 So, all that’s to say.. keep doing you, you’re rocking it- and we’re here to support you all the way!
I agree ! It’s all said here above I can’t add any more… just keep going what you’re doing xx
I totally agree with this comment. Blog posts are great and it’s okay if there are fewer. My other favorite blogs post 1-3 times. I also really enjoy the Instagram posts. Thanks!
I agree. I just found your blog (where have I been?) in a search for sleep training with a sibling. I’m on my third babe but first time sharing a room. Love your content. Blog when you have the time, I like reading your stories. I just followed you on instagram as well. I think many people have content spread across the multiple platforms. Thank you for sharing your stories 🙂
Mostly I follow you on Instagram. But I do read your blog posts. Instagram is quick! People like quick these days because, well, busy. I am sorry your country is falling apart. I’m in Canada and we feel your pain, economically and socially. Keep doing what you do and more importantly what you want to do! The people who enjoy your content will follow.
Personally I don’t have the time to engage with all of the different channels that are out there so I just stick with Facebook. I know I should learn Instagram and Twitter, but I just don’t like them as much. Guess that means I’m old… so for me if you post the same thing on every platform that would work for me! I have been missing you on FB but just can’t bring myself to switch to Instagram. I think 1-3 times a week is fine – whatever works best for you. I love your content and can definitely relate as my daughter and Mazzy are the same age!
I think I would be okay uff you posted everything on facebook instagram and the blog. I follow you on facebook and read the blog. I love the blog. My two girls are the same age as yours…
I’ve been following for a long time and have missed your content. I see you on insta and you are one of the few bloggers that I still follow there because, while you post great photos, they never have that picture-perfect, unattainable feel to them that some others put out. You’ve always been honest that you crop out your messes and the girls aren’t always in photo-mode.
From a post perspective, I’d love less but better posts. I’ll admit that I will usually skip past the lists of photos/memes/etc. Posts about your life and family are so much more appealing to me.
also, I’m assuming that the PS part at the bottom was maybe meant to be deleted since it’s also in your list? sorry to be *that* person.
I love your blogs, which I contribute to your voice and the way you write. I don’t know that I’d have the same connection if you used other writers. I follow all of your accounts on Instagram, but I don’t watch any Instagram stories (mostly because I don’t understand them and feel like I really have to seek them out, instead of them appearing in my feed). I didn’t really watch your YouTube videos, because they were often too long – I really only watch something if it’s a few minutes long.
I’ve been enjoying your travel posts, and I would love to read about sleep issues in the #bigkidyears. I don’t really care for sponsored posts – I know it comes with the territory, but it kind of makes the whole post a little cheesy (in my opinion). For example, I liked your post about pizza on the balcony, but as soon as it became, “we sat down to eat our RED BARON pizza,” it seemed phony (sorry!).
My bottom line is I just enjoy *your* writing, your authentic self, and your humor, and that’s what keeps me coming back to Mommy Shorts!
I only have time for FB so it is where I see you. I love your blog posts and would be sad to see them fade out. I am a bit on the older side as far as moms go, so I don’t really jive with Instagram and Snapchat. I hope you find the method to the madness and are happy with what you choose!
I find that I only have time to really follow one platform – for me, it’s Facebook and I check Twitter for news. I click over to IG maybe once a month, because I find it even less user-friendly than Facebook. I check Snapchat, too, but usually click through with the sound off, just to see what’s been happening. I rarely have time to sit down and watch all of a story, especially with the sound on. I think if you posted the same content across platforms, those who had already seen it would just scroll by and you’d be getting it out to those who follow different sites. I do read your blog posts as they show up in my email.
As for content, I much prefer seeing/reading about your trips, daily activities, fun stuff with the kids than the sponsored content/publicity stuff. I realize that’s what pays the bills, but it’s not nearly as personal or interesting, it just seems forced.
Lastly, I LOVE Remarkably Average Parents on Facebook! Thank you for starting it and setting the tone for a very positive, supportive place to talk about all things parenting. It’s such a breath of fresh air in an online world that seems bent on tearing each down.
I must admit, I rarely read your blog posts. I like FB as a starter, but would follow links wherever they lead. I like your videos and yes more interaction is great! I love the mom bloggers that have scheduled live chats. Its fun!
Im not so sure about point #10. I read horrible things about the world and hope that i don’t end my day having read something that has robbed me of my sleep and possibly give me nightmares. i love ending my day reading insightful posts by moms who have a good grip on their world and you are one of the people i follow. Also, the world needs ” comical parenting post about how a toddler eats a banana” 🙂
I’m here solely for the blog in your voice. I usually skip guest posts, and while your kids are cute my Insta feed is for staying connected to close friends and family.
I definitely follow on Instagram more than anywhere else but while I flip through your stories, depending on the content, I don’t always watch them all (or a kid needs me and I put it down mid story and forget to go back and watch). I just don’t see much non FB but that could be algorithm issues more than the amount you post.
That being said, I love written blogs because with newborns and littles (under 3) I’m definitely in need of quiet things to read while
Nursing or rocking rather than watching. And while your girls are older than my kids, I appreciate being able to see ahead to some of the struggles we might face and have the extra time to prepare for it.
Also, I love the RAP page on Facebook. May it always be as wonderful as it is now!
If you can only do one, stick to Instagram. However, I love your blog posts and would be sad to see them go. I think the longer IG captions could be duplicated as blog posts – I don’t always take the time to read long captions when I’m scrolling through IG, but I always click to blog posts from Facebook, and I don’t understand Snapchat at all. (This probably reflects my 40 something age). I love the YouTube videos, but since I can’t akways watch those in the moment (ie, at work) I sometimes forget about them. The links on IG and Facebook for those are helpful reminders. As for guest bloggers, I don’t think I would read many of those, since I read your blog for your voice. I love the travel posts on IG and Facebook, and I always appreciate your thoughts on the current terrible political climate.
Long time blog follower… moved to Facebook… moved to ig. I really love your ig stories. They are my favorite right now out of all the platforms. I also don’t see an issue with cross posting your content. Sure there would be repeats but depending on where people follow you they might be missing a bunch.
So personally I don’t read the blog if it’s a repost of some viral or semi-viral video or if it’s a regurgitation of your insta content. FB feels super dead to me, mostly because I just haven’t culled the herd to avoid awful points of view on there – feels more like an accurate representation of my circle and not an idealized-version of my circle the way Instagram does. That being said, the blog feels comfortable for a long-form dive into a topic (check out DesignMom’s blog – I love how she just is able to ramble on about a topic without trying to compose too much) and it’s nice to be able to consume a longer version of your musings/goings on in this format. As for video, i love the quick, choppy blips of life that insta stories/snap provides… doesn’t need to be as curated as your recent CA trip… Harlow busting a move or Mazzy climbing a rock is awesome, and relatable. That is enough. You are enough. If you find joy and fulfillment in working out – DO THAT!! Don’t give that up! Explore the give and take that that requires, sure – we all need input on that. If the world feels awful (it does) and you need to work through that – do it! Some people (who are on the wrong side of history) will be offended and that’s OKAY. Keep your voice authentic, relaxed, appropriate, and push the boundaries – we all need “that one mom friend” and you fill a bunch of those roles. Good luck!
I had no idea it was so complex. Your blog drew me in when Mazzy was little (it was the post where you guys took her shopping and she was being a brat. You said she broke you), and it’s satisfying every time I see a blog post. You’re so honest. I follow your Instagram and Facebook but it’s like the difference between texting an old friend and actually sitting down and having a long chat. I don’t read the branded posts much. I find I don’t engage over multiple platforms. Mostly Facebook and your blog, and every now and then insta. I love pink in NYC but tend to browse that every now and then, not every day.
I like your blog posts. I get your emails, but mostly I read your posts through the Facebook link. I also follow you on Instagram enjoy reading the longer posts there too. I stopped using Twitter and never got into Instagram. I’ll be honest that I like most anything you write. Personally, I generally think the sponsored posts are pretty well done. Your travel posts make me a little jealous but also give me ideas and show me things I might not otherwise see. I have boys, so watching your girls grow up is a fun to see the similarities and differences. I’m sorry I don’t comment more. I’m probably most likely to do so on Facebook.
It is a tough time to be a parent in this country and I appreciate that you have acknowledged that and spoken to your experience and values. That honesty and vulnerability may have cost you followers, may have added stress and worry, may have made you “less funny”, and it also made you REAL. I can relate to you as a fellow parent struggling with this moment in time. It isn’t always sunshine, roses, and laughing at ourselves when we realize we screwed up. Parents deal with all the really big stuff in the world too. You are one of the few remaining mommy bloggers I still relate to and expect both reality and humor from. Don’t stop speaking to parenting in this moment. You have a voice of influence and place of some level of privilege. We need to hear you, and hear who else’s voices you raise up. Thanks for keeping on. Prayers and blessings to you and your family.
I meant I never got into Snapchat. I am on IG often.
I enjoy your thougtful, funny, relatable writing (been following you since you were pregnant w Harlow), on FB, the blog, or long instagram captions. I don’t like instagram stories and almost never watch them b/c I look at social media on my phone while watching TV and don’t want audio/video while trying to half-watch a show. For what it’s worth, travel blog entries aren’t really my thing, but good for you for taking advantage of those sponsorships — jealous!
I like the Instagram content and a weekly blog post are perfect. Keep doing what makes you happy. I enjoy all of your content but I am not interested in reading other writers in your platform. Just my two cents.
I love you and will probably follow wherever you go (except Twitter, which is too scary for me). I loved the daily blog but feel like your insta posts and stories are achieving the same thing. I don’t really love your travel posts on all platforms I don’t love as much because it’s really just your family getting a free vacation that you’re promoting. They’re not really funny or interesting to me. But I love your insta photos of the girls being themselves and I love your blogs when they come!
I love your instastories! But i do miss your blog posts and longer videos too. I really enjoyed the shared blog for various childrens literature. Maybe you could do one for parents who “wish they had time to read” too? My 6 year old likes watching the videos from youtube with me! Facebook is all kinds of awful, so i barely ever go on there unless looking for events! (and your mommy group!) i say you can maybe just do a video once a month or every other? And id rather less frequent blog posts, if they were longer in content. Also i hate snapchat, so i would not zeek you out there!
I think you should do what makes the most sense for you as a family, and for you as a working parent. What do the girls want? What direction do you want to take as a family? To what degree do you have to sacrifice family/personal time to devote to producing content? Hire someone to crunch the social numbers to find out where the audience is that’s at the core of your business, and where it’s possible to grow. I don’t think one poll can achieve that unless you love analyzing data…in addition to doing everything else you do. 😉
Of your platforms, I’m only on FB (working, married mom over 40 with only so many f’s and time to give), so I will only get your content through that platform. Redundancy will be invisible to me. I’d like you to keep going, even if it is less often, as I like your content and point of view. I love the idea of you expanding to new voices. So my votes are that posting the same thing to numerous places is a good use of your time with little downside, fewer blogs are OK, and supplement with new voices If it works for you.
Thanks for sharing all this info- it’s interesting to see all the different aspects of blogging and social media. It also gives me a greater appreciation for what you do!
Love the blog posts, but really, a couple a week is great! I will say, sponsored posts aren’t my favorite (except for travel posts! Keep traveling and sharing!), but you do it well. Sometimes it seems like all posts are sponsored, but I would be happy if they were just less than 40-50% of your posts consistently.
Love your instagram accounts, but 4 is a lot. I never watch stories. I also rarely watch YouTube videos. Usually I catch up in the sly, so quiet is key for me!
Also, share the content everywhere. I think we are all used to just scrolling past!
I think maybe blog less (still a few times a week) and put the main focus on Instagram.
I think the idea of #3 would work out well. I use all the platforms but would rather not worry about missing a post when I opt to use one over the other, which typically means insta. I started following you thru your blog back in the days of google reader. Take a step back if you need to. The most important thing is that you are actually present for the girls and not just documenting. As for your political posts, I really enjoy them even when I don’t always fully agree but I’m not going to unfollow based on a matter of opinion.
Whatever you do decide to do, I will keep following and interacting, unless you start a podcast, then I’m out. 🙂
I’m a fan on Snapchat and Instagram. It does look like a lot of work but I appreciate it. I love the blog as that’s why I started following you since your pregnancy with Harlow. Now I have 2 little girls. With all the seriousness of the world, sometimes light news is also needed for mental health.
I’m not a Facebook user, or Snapchat or Twitter and I don’t watch Instagram stories! I only check Instagram for your awesome pictures and I admit I only read your blog posts by you and about your family life. And I actually miss your long videos on YouTube, one of the few things I was a big fan of. I’d like to see those make a comeback. I have no clue about Instagram Stories, so do you do those for all four accounts and is that necessary?
Maybe you should set this up as a poll to get a better overview of everything.
I look at Facebook every day: what my friends post, my favorite pages (like yours), and my own Facebook “memories.” When I read your blog posts, it’s from clicking Facebook links. And then I usually stay on your webpage and read posts I missed initially. I almost never look at Instagram. I use my laptop much more than my phone for online content. If you put everything on Facebook, I’d love it. I’m a 46-year-old mom to two girls age 6 and 11.
I love watching your Instagram stories. But I still see all your FB content and that’s typically where I find the links to your new blog posts! From a readers pov your doing a great job and I love getting a glimpse into your life. : )
A week ago I decided to take a break from Facebook and I deleted the app off my phone. I never go on Facebook on my at home or work computer and I don’t have any tablets. I’m taking a break because of all the political drama between Dems and Republicans, it sad what our world is becoming. It’s a lot of heartache. I hate the arguing complete strangers have with each other. I know it still occurs on IG but it’s at least tolerable. So I’m currently sticking to only IG. With IG, it’s all pictures and stories. I love it. I look forward to seeing all your content on all your accounts. I still subscribe to your blogs, follow your on Facebook and YouTube. I think your IG content is perfect and is impactful. Please keep blogging though. I still look forward to reading your pieces but you can do it when you have time and write about what you feel passionate about. I LOVED those weekly pieces where a photographer and interviewer followed a family and took us through their daily routines. Please bring that back! Keep doing what your doing, focus on what’s most important and FUN to you!
P.S. I pretty much read & watch everything you posts I’m a loyal fan. Do what makes you happy! And you’re the only Mom blogger I follow too, I cut ties with all the others I was following. You seem to be more relabtle.
I do follow you the most on Instagram and I do love the stories. I like reading more in-depth details on the blog, for example, the posts on your apparentmen renovation! Maybe more in-depth topics would bring people back to the blog, which as a writer, I would hate to see fade away completely. A potential idea for the blog could be sharing a more in-depth topic. I think having mom’s share their experiences in the changing world or some aspect of life that binds is together (ie. the homework conflict/resolution or something even deeper if folks are open to it). I loved reading the series of how mom’s get ready in the morning/ navigate through the evening. Maybe something like that we can all relate to and want to read a detailed accountant of for the blog. Good luck! I’ll still be here 🙂
I’ve been reading your blogs (and a handful of others) for years and have especially enjoyed yours. I feel like blogging has slowed down for many bloggers and that social media has replaced the standard blog post. I get it, but I still like to read blog posts sometimes. I can’t even try to imagine how time consuming it must be with all the different platforms. Personally, I just follow you (and not your other accounts) on IG and enjoy your stories. But I say, do whatever you can handle and make the best of it. Us diehards will still be around!
I wouldn’t mind if you posted everything on every format. I follow several people who cross post and if I’ve already seen it on one I just scroll on past. You are the person I joined instagram to follow, so keep up the amazing pictures. One thing you might consider about bringing in outside writers is getting some other parenting perspectives. For instance, I have two boys (11 and 13) and my parenting experience is probably vastly different from yours. I enjoy your blog and content for the girlie angle, but there’s a whole other world out there full of boy stuff. Some of it is smelly and annoying, but some is sweet and not always appreciated. As for feeling like you don’t have time, that’s all of us, we won’t hold it against you!
Agreed on boy mom perspective! But that’s also one reason I read this blog.
I love Instagram and can keep up with those posts. I’m usually days behind on reading your blog posts. I love SNAPCHAT too. So please don’t give that up. LOL Keep doing you … we’ll follow along! 🙂 xoxo
PS – I do miss the swag bag give away tho … even though I know my chances of winning are slim to none. HaHa
I love your blog, but I feel like I can get a lot of the same content via Instagram. My kids are about the same ages as yours (8 and 5 plus I have a 1 year old!) so I’ve enjoyed seeing you post about the same things that my kids are experiencing. Sometimes that really translates well to blogging and sometimes Instagram seems to do the job just fine! For example, when you wrote about Mazzy and math, I really appreciated the blog post because we went through something similar with reading, but I also love seeing your morning routine on your stories! My vote is to keep doing what you’re doing. Blog when something might need a little more depth and Instagram it when it’s a little more fun! Not to say the blog needs to be all serious or your stories should just be “fluff,” but I think there’s a balance. Don’t blog just because you feel you have to post. Admittedly, I rarely read sponsored posts on blogs or reposts of things that have gone viral, so while I appreciate that this is your livelihood the blog is best when it’s focused on you and your family…that is your brand after all!
And one more thing, I do lose a lot of sleep over the world’s events and I love having stories about toddlers eating bananas as distractions!
I vote continuing to focus on IG (I can tell by your post here that you seem to be most passionate about it and the joy comes through in your content when it doesn’t feel SO much like work!) and only blogging maybe 1x a week when you have time. I can’t do FB anymore it just seems antiquated and junked up with nonsense but Twitter and IG are the perfect bite-sized platforms that allow you to be your most creative in less time ( and as a fellow NYC mom of two I know how it works s not having a lot of time…sometimes just being here is exhausting:) ). You’re doing great and I owe a huge amount of how much my kids are loving the City to you and your content over the last 5 years!!!
I love your blog posts the most. I can tell your Instagram stories are time consuming and they’re cool but I feel like I have the attention span of a fly in there. I feel like I absorb content on a blog. With that said, I vote to post the same stuff everywhere and people can decide where to interact with you.
I read you by clicking on links in the email you send and on Facebook. I have Instagram but don’t check daily and I mostly use Instagram for couponing. I have been following your blog for at least 7 years and love hearing about your family and your travels. If you choose to fade Facebook out and put most of your content on Instagram then I will change my ways lol
I will follow where you go (and totally not in a stalkerish sense). Do what makes you comfortable because if you’re not happy then you’re fans won’t be.
I feel your pain and don’t have an easy answer, but please for the love of God and all that’s holy, don’t do number three. I am involved with a couple organizations that do this and I cringe when I constantly see identical or nearly identical content across all their platforms. I follow another content creator who will sometimes share the same information across multiple platforms in sightly different ways, but they don’t do it for everything, or even for most posts, so it works. As you’re finding, people go to different platforms for different experiences.
(Personally, I’m struggling that Instagram Stories seems to be very winning. Apparently I’m old and children should begin getting off my lawn now?)
By the way, thank you for the mix of politics/current events and items more traditionally related to your accounts. Ignoring what’s happening in the world altogether would be weird (among other choice adjectives), but at the same time, life is happening around all of that, too. I appreciate that you make space for both.
Long time follower here! I love getting your daily blog posts and always read them (the sponsored posts are my least favorite, but I still read them). I agree with what others wrote – I enjoy your voice/writing and don’t think other writers would necessarily work here. I appreciated when you would incorporate series like the “monday mornings” or the “NYC guide to..” (whatever happened to that by the way??) Watched your youtube videos as well. I’m on FB but don’t use it much, so I don’t really pay attention to if I even see your posts on there. I love the “Remarkably Average Parenting” group on there; I don’t know how you managed to gather such a large supportive group of people!! I love following you on IG, whether its a photo with a short or long post, and love those stories. I appreciate you responding the few times I’ve commented on a photo or your stories. I usually don’t bother commenting bc I assume the person posting is too busy to respond or overwhelmed. I love your IG live with Little Miss Party – hilarious!
I’d say, you do what you enjoy and people will follow, you may lose some, but you will gain followers as well. Your content has not stayed the same since you started the blog so your direction will change as your kids get older and social media changes. Maybe number crunching will help but I think your gut instinct is what you should follow.
Well there are a whole lotta questions I would need answered before I could reply in the way I want, but without that, I can say; I follow you on IG mostly. I am on Facebook but like you mentioned just don’t engage on it. I watch most of your stories, although sometimes they are long and I skip portions of them. Being honest, for me, more than 10 of those little dashes (on the top, you know that tell me how many stories there are) scare me away sometimes.
I guess also, this is a job for you. Right?! You get paid somehow someway, don’t ask me how. So consider that as well. Make sure you don’t cut yourself short to please a few extra followers.
And lastly, take a look at an IG/Facebook account called “Love What Matters.” I think they have a great system of getting me to click over to Facebook to find stories hey share. So I interact with them more through Facebook even though I see the post originally on IG. Give it a peek and maybe it will help you!
Hope this helped!
I look forward to reading your blog posts whenever you post them and would be very disappointed to see those fade away. I think that posting 1-3 and focusing the rest of your time on instagram would be ideal, as that seems to be a good balance. Clearly, instagram is where you most enjoy to post pictures, captions, and stories, which is evident through the work and creativity that goes into all 3 of those things on your account. However, I feel that social media can not capture the same voice that is shown in every blog post. You even manage to pull off the sponsored posts quite well, but my favorite posts are the ones about every day life (ex. Harlow’s drop off struggles, Mazzy’s math struggles, Harlow’s news, the apartment reno, etc.,). My first post that I read on your site was the one about why Mazzy was the best Valentine’s Day date, and I don’t think I’ve missed many posts since then. Blogging is where it all began, and I would really hate to see that go because your posts are so enjoyable. Best of luck, and I hope you find the perfect balance, even if it takes some time.
I feel like I’ve been a long time follower of yours from back when you had your original blog and format and have watched your girls grow up. You have always been one of my favorite blogs and I have always loved reading your content. Perhaps it’s because of this but I personally prefer your blog posts. I like Instagram and I follow all of your pages there but I prefer your longer blog posts to them. In regard to Instagram, frankly, though I like your stories I feel like there are too many. Especially when you are traveling, sometimes I see all the stories and I skip them just because there are so many. So I hope it’s constructive but I’d suggest pairing those down and focusing on one or two blog posts a week. I really like your writing and find you so relatable so I’d hate to see the old school blog posts go away. As a side note I can totally understand not feeling motivation to make funny posts when it seems like the world is on fire. Every day I dread what I’m going to read about in the news and it’s hard not to think about all the things that are going on right in your own back yard. We still need your humorous and witty voice though!!
Insta stories and travel! I really look forward to your Insta stories today and prettt much every time you go anywhere, I tell my husband we have to go there.
I am a blog follower. I don’t comment often, but I read all of your blog posts. I signed up for IG to follow you, but only look at it if you mention it in your blog or newsletter. I vote blog when you have time, but I would love to see more here that I don’t have to think about looking somewhere else.
I really follow you on Instagram (all your pages!) and read your blog in binge sessions to catch up. I’m not a blogger myself but I find myself drifting far from Facebook (I live in the south and get sucked into comment sections that infuriate me—-staying off Facebook is safer—-I digress).
I follow Scary Mommy and enjoy it but I love that your content is you. Don’t have other people contribute! My daughter is right between M & H’s ages. What you are going through with them is still so very relevant to me—I come for your content. It’s yours. You created it. I feel like someone else’s voice would take away from what you have created.
I love the direction you too PinkinNYC!
The travel posts and insta stories are so much fun!
But your real life is what resonates the most. Cleaning out for the reno, M’s homework struggles—all things I am going through right now too!
As seems evident by these comments – we don’t have an answer either, but we love what you are doing – however and wherever you do it! (Except those negative Nancys who don’t want you to get paid to do what you do or seem to be jealous of all your “vacations”. To them I say – for cry eye!) My vote is do what works, but I *love* your blog posts.
Also, you are amazing. You’re doing a fantastic job. And thanks for doing what you do so well!
I totally get it. I know I can’t do every platform and still rock them. My blog is my main home and I really try for one of my two IG’s. I try to pop on my other platforms, but I really want my blog to be my home. My FB reach is so dismal that I don’t even try very much anymore. I’m up at my inlaws and I’ve been trying to upload an IGTV Video for the last 24 hours (slow wifi). I don’t do more than 1-2 stories a day so the IGTV may just not be a big thing for me.
I say do what makes you happy. If it’s Instagram, then do that. If it’s the blog, then do that.
I read ALL your blogs and follow on Facebook as well. When there’s a link to an Instagram story I check it out also. I think you should do whatever makes you happy and fulfilled. My least favorite option is hired/guest writers; you’re the one I started and will continue to follow – in whichever format you choose.
My favorite is the blog, prose and images, no videos. I find that I keep up with most of my favorite blogs with stolen moments st home, or during a brain break at work, and videos call a lot of attention to my clandestine efforts.
I’ve held some blog posts in my queue for days, because I see they have a video in them, and I want to be able to fully watch….. but _now_ is not a good time for video watching, and I have a hard time getting back to it
My second choice is Facebook, because that is the community participation format I like best. Facebook tells me when someone has replied on my comment, or tags me in a response. I never know if a blog post is getting more comments, or responses from you, unless I go back to check the comments section -and that is tedious and not realistic.
Maybe this makes me a 20-something grandma, but the idea of so many different platforms is exhausting. I basically stopped using Instagram when they moved to an algorithm based approach instead of chronological posts (I got tired of seeing the same six posts over and over), I literally only use YouTube for tutorials and when I want to check song lyrics, and I actually have no idea what IGTV is. And I have Snapchat for those two girlfriends from college who gave up Facebook.
Anyway, that was the longest possible way to say please come back to Facebook and blogging. Because I miss you, but I’m not hip
enough with social media to seek you out elsewhere.
Oh, and right now, in this political climate, we need funy and uplifting just as much as we need activism and involvement.
I lOVE all of your content! I started following you on Instagram through your average parenting posts (words said incorrectly by kids: cockporn 😂) and then found out you had another account, mommyshorts. Since then I’ve been a dedicated Snapchat follower of yours! Now that Instagram is becoming more of what it is, it’s been nice to see more of your content there. Although, I do miss your original snap chatting, I’ve gotten used to your Instagram stories and I’m enjoying them now almost more than Snapchat. And that says a lot because I HATED Instagram stories all together when it first came about. But I feel like facebook and Snapchat are going behind the curb. It’s no longer about who you follow and just about ads and videos. I’m mainly an instagram user now. Although, I love reading your blogs! I love your book and just reading a good blog post is something to really enjoy vs. scrolling aimlessly on Instagram. ❤️
Keep the blog. I recently decided to leave social media so now i rely on blog post a of people I like and you are one of them. It may not be as often as we are used to but it would still be nice to get a blog post from you every now and then.
I became a reader because I loved your writing. There are so many supposedly irreverent/funny parenting blogs that are really just lame or conflate bad language with humor (not that I have a problem with swearing!). Your writing is remarkably smart and funny and insightful and always a pleasure to read. And I like reading!
For example, this was a fascinating article, because I have minimal knowledge of what it takes to be successful in this arena. And you didn’t write this as a guide, but it was a peek behind the scenes and I enjoyed that aspect of it, independent of the main point of the article.
But how could you have posted this article on instagram? Your family is beautiful and you do so much, but I bet I’m not the only one who appreciates a deep dive into what’s on your mind.
Which is to say, I hope you keep blogging, even if less frequently.
I love written content. I only follow friends on Instagram (as it’s professionally useless for me), rarely go on Facebook (and see very little thanks to its algorithms), and I usually lack the time and capability to watch videos or listen to anything with an audio component. If you disappear from your blog, I’ll miss you, but I won’t be able to track you to other platforms.
I only follow your blog, and have done so for a few years now. My vote would be to have fewer blog posts, but keep them in your voice! Keep up the good work, sounds like a confusing array of platforms/media!
I found your page back when you made that amazing video about Harlow’s first year with those touching Mazzy moments. My daughter is also 5 and now I have 3 year old son, but I love and read your blog. The sponsored posts typically don’t interest me, with the exception of both of the Allstate series. Limit the blog posts if you have to, but reuse the content across platforms. I’m not on Instagram, Snapchat or Twitter. Maybe you could get some Mom friends to do guest posts to help, and I’d love a few boy Mom posts. I agree with others that I need some laughter and those posts are much needed especially now.
I love your Snapchats most of all! I feel like they are the most authentic way to connect with you and the girls. After that I really only interact with the Instagram accounts. I’m a 33 year old mom of one (and one due in two weeks) and your posts are wonderful to see when I feel trapped in the baby/toddler trenches. I don’t normally read the full blog posts or watch the YouTube videos, only because they are more time-consuming.
That being said I would suggest picking whatever platforms you actually like to use. It shouldn’t be a chore. And I think any mom would say to pick the outlets that give you more time with your family.
Also, thank you for being brave enough to put your thoughts on current events out in the public space. You’re right when you say moms are watching and worrying about these things. It’s important to engage in the debate and keep it going.
I love your blog and read every post. Your writing is thoughtful and humourous. My kids are older (19 and 21) and I still enjoy your content – just so you know it is not just young mothers who read!. I follow you on Instagram and your blog mostly and my goodness would never expect you to post 5 times / week. Post when you can – it is worth it.
Enjoy your summer – so looking forward to the apartment renovation reveal 🙂
I follow all of your IG accounts, as well as you on Snapchat….. I love them, but I usually love your blog posts more. Whether it be parenting, traveling, fun thing you’ve done recently, I tend to like those more. Would it be possible to back off a little on some of the editing for IG stories? I’ll be honest, when there is too much going on in stories (anyone’s), I tend to skip.
I love your blog and Instagram stories! I’m 23 and a graduate student at Harvard. No kids, not planning on having them anytime soon. Just appreciate your blogging and content. Adds a healthy dose of humor to my day and makes me excited to have a family some day. Please don’t ditch the long. The long-form posts are my favorite.
I follow you on Insta, Facebook, and get your daily/weekly newsletters. I have never tried Snapchat (and don’t intend too). When you were primarily on Snapchat for a little while, I was feeling kind of left out (and even contemplated joining JUST to follow you). I was happy when you seemed to go back more to Insta and IG stories. All that to say, I think if you post the same content everywhere, people are either going to 1) still only see it on the same platform they’ve always followed you, 2) feel like they aren’t missing something, or 3) (Where I fall in) not really care if it’s repeat content because they enjoy following you!
Quality is better than quantity and you have to do what’s going to be sustainable for you. I definitely don’t want to see the blog go completely, but I think posting a few times (or even once) a week will still keep readers engaged. I would rather hear from you less often than having guest writers do more of the posting.
I hope you find a direction that works for you and your family, as well as your many dedicated readers!
I check your blog & Instagram. Not sure why, but FB doesn’t show me your posts all the time, even though I have notifications set. I don’t get Snapchat and don’t really want to learn it, Twitter annoys me.
i love your instagram presence on all the different accounts and super happy for you to continue there. I read most of the blog posts too from posts on FB. I guess the only thing you mention above that I’m not as excited about is guest writers. I love you and your POV and I’m not as interested when other blogs/social media post other people’s work most of the time and it becomes something to weed through which means I read less. Thanks for your transparency and always considering your readers!!
I love your blog posts. I usually read what you have on FB and follow links from there. I occasionally go to IG and when I’m paying attention and see a link to a YouTube video in your weekly emails I watch those. But FB really is my go to.
And while I appreciate your more serious posts, I’m all for the funny ‘toddler eating a banana posts’. I need that lightheartedness after everything else’s out there.
I get distracted sometimes and other times I just don’t think I have anything worth saying, but I’ll try to respond to your posts more often so you see we are still here reading and enjoying!
I’ve followed your blog religiously for years, and you inspired me to start my own blog. As a mom working full time and now also blogging I definitely understand the time struggle! But I do admit recently I’ve been more active on your IG than the blog itself. Overall, the changes don’t make me feel like I’m missing anything, more like a natural evolution as life and trends change.
In regards to #10, I think it just means we need light hearted content to connect over more than ever. Maybe your blog will help bridge the gap between the divide currently in our country.
I’ll follow you anywhere you go! 💕(In a non creepy way!)
I have always loved reading your blog posts. They are equal parts heartwarming, hilarious and poignant. Please don’t stop writing. I do however completely understand if you need to blog less (even once a week is great).
Hi! I really enjoy your blog posts, particularly the ones about your life. I’m not usually clicking on the ones that share videos or lists, usually cause I find that content elsewhere and don’t need to find it here. But I have enjoyed the posts that fall into the “My life” category for a long time and don’t want you to give those up! You have a very engaging style and I appreciate how you seem very “real” here, sharing the good and the bad, talking about things even if they don’t tie up into a pretty bow. I would love you to continue that here, even if it is only once a week or even less. The other place I follow you is instagram. I enjoy watching your days and find your kids very funny. I’ve given up snapchat for the most part and don’t use facebook to follow anyone other than my friends so Insta is the place where I follow most of the content creators I want to. Thanks for working so hard to bring all this forth! I appreciate it!
Hi, first-time commenter here, I’m probably very different from your general target demographic as I am in my early 20’s with no kids, but I just wanted to share my two cents. I LOVE your blog posts (even the sponsored ones! They’re so well written and your voice really shines through!) despite not having kids of my own, your voice and storytelling abilities keeps me coming back for more! I don’t read the blog posts about viral videos, etc. and am not too fond of guest posts either. I would love to see 1-3 posts a week as I eagerly check your blog every day to see if you have a new post up but also understand how draining it is to be on all of the social media platforms. I enjoy your mommyshorts and insta2yearold instagram posts as well and I can tell from this post how passionate you are about it! Thank you for sharing your life and stories with us 🙂
Good morning! I mostly follow you (and all your accounts!) on Instagram – I love seeing all of your updates there and reading your longer posts and watching your stories. I wouldn’t mind if you duplicated your posting across multiple social media platforms because I suspect many people follow pretty exclusively on the platform of their choice (Insta, for me!). I used to be an avid blog reader 5-8 years ago and still like to check in on blogs periodically so I would also enjoy reading blog posts from you too, even if you go to a much lighter blog posting schedule. Best of luck as you navigate it all! I enjoy following along so much!
When you think about such questions, it means that you are no longer comfortable. Do yourself a joy – and it will be liked by others.
Hi Ilana, I follow you on Instagram and enjoy your posts and stories there very much. I‘m not on Facebook, but I read your blog posts regularly and enjoy them even more than your stories, because I hear you there even more clearly. My favourites are your personal ones. Even my husband recognises your voice when I refer to you as the blogger with the schmugaboo. Your travel blog posts are less interesting for me, because I see everything on Instagram and because I live in Europe and do not have the chance to visit the U.S. as much as I would like. In the future I hope to see you on Instagram at mommayshorts and averageparentproblems (your other accounts are more a bonus and less the reason to follow in general) and to read your blog posts when you have something to say from a personal point of view political, familiar or otherwise. Thank you for your incredible work. Take care, doro
I have been coming here for over five years and I check in every day because I truly find your content unique. I would rather read one or two posts a week that maintain your humor, empathy, compassion and voice than daily posts but please don’t stop blogging! I am not on Instagram but I know I can always check in to your Instagram via the blog button and binge-read. However I would love if your Mommy Shorts Instagram you posted on Twitter as well like a ton of other bloggers does as a heads up that there’s something new.
I only use FB for groups so I love RAP but that’s how I get FB content and that works for me.
I think you’ve done a great job as lots of us transition into #thebigkidyears with you – keeping topics relevant, timely and spot on with where we all get to. I like that you have diversified into travel, interiors, books etc. but still retained a personal edge without selling out the girls for clicks.
Personally I prefer your posts so I would rather not see a ton of guest writers and fewer posts, though the ones you have picked thus far have been good.
Trust your gut – I think you have built a great audience and I love interacting on your platforms – I’m a bit in awe how you did it but your instincts work!
I hope you’re not reading this….way down here…..with how busy you are. But in case you are I think you should post the same content everywhere, no one I know follows on multiple platforms without expecting repeated content. Also, blog when you have time. I appreciate posts of once per week. Thanks for all your hard work!
Hi Ilana, I also think that you should post the same content everywhere, mostly for followers like me, who love your blog but don’t have social media. I understand that I am definitely the minority, and I can see your Insta posts since the pages are public, but as of right now, I can’t see your IG stories. I think the traveling that you’re doing is awesome, and even though I am a 20-something with no kids, I love seeing your girls experiences and considering going these places myself. I am also SO EXCITED to see your home renovation. I wish you the best of luck with whatever you end up deciding 🙂
I also prefer YOUR blog posts over guest bloggers. I love your humor and trust your opinions!
I vote for number 3! I have less time to read blog posts and seem to spend more time on IG. Even FB has been less for me. I love seeing your IG photos and blog type captions so number 3 would work great IMO. Also don’t think people don’t want to read your humor and light hearted posts too! We all need some levity as well!
I love reading your blog posts and will check in a couple of times a week. I actually stopped following you in insta because the sponsored content just became too much (I know it pays the bills so no diss). Good luck.
I’ve been following your blog faithfully for the past seven years because my 2 children are 6 and 9 and you’ve saved my sanity so many times because it helped to know I wasn’t alone in the struggle to parent well while working full-time.
My vote is for just one good blog post a week or (2) choose to put the same content everywhere. Thanks Ilana!
I myself have transitioned away from most social media except Insta. It just made sense for my busy life, it was a time suck and I was comparing myself to others too much. Anyways, I love your insta stories and posts. My daughter is 8 and you are not afraid to show the reallness of parenthood. Too many blogs, insta’s, whatever don’t show the tantrums and the hard parts of being a parent. It is why I see you as an expert rather than the blog farms that have contributors. You don’t get to know them and feel like they are real. I will always follow you on whatever platform and I am loving all the current content. I didn’t read all the blog posts you would make because it was too much for me, I would only read 1-2 anyways so if you go down to that it won’t hurt my feelings. Also, you do you because we are all busy moms here and will support you. P. S. I also like when you are political. Keep up the great work. You are an inspiration!
Love your blog but I find I have more time to read Instagram stories than blogs. I agree with the posting less blogs. Even once a week is fine and you can post same content on each platform. I know this is a job for you, but being a mom alone is the biggest job and sometimes you need to take time to just relax, without having to stay up all night writing a blog post while you’re on vacation. Either way I follow you more on Instagram and Snapchat but I love IG stories more nowadays. The longer captions are good enough for me!
My suggestion (since you asked) is to follow and post what YOU enjoy most. Don’t worry about your followers and what we want. We only want to see you doing your thing. It’s what drew me to the blog (then your IGs and Facebook) in the first place. I could *feel* your enjoyment in your creations. If I am honest, I feel that less so now, but perhaps that is because you are spreading yourself too thin? I don’t know… Maybe I am inserting assumptions where they don’t belong. You have a unique voice and you keep things real, and that’s why I’m here, no matter the topics you choose to share. I think most people understand how complex life can be – so topics, funny or otherwise, can ebb and flow. A changing platform is to be expected also. Nothing much stays the same anymore and people’s attention spans grow shorter and shorter… IN SUMMARY (ha!): 1) Do what you love most and 2) keep it real. I think those things will always get you the “community” and followers that are true to you.
I just read your newsletter, and was reminded about another blogger’s weekly feature that I’ve always loved. Making It Lovely does (or used to do) a weekly roundup of other articles she found on the internet that she liked/enjoyed/found relevant, and I’ve always liked that feature–sharing things she thinks her readers might also enjoy. It wouldn’t require a lot of original copy writing, but just a list of links. It could help us find other content creators out there, too. Also, geared toward your recent travel blogging, when I plan a trip, one thing I always do is search for local bloggers from the area I’m headed who might have local travel tips? Sharing those pages with your readers after a travel post you write would be a great follow-up post. But, that being said, I don’t think you need to blog more to just put up content. Do what works for your business and your family.
I think most people have one *main* social platform and dabble in others, so cross-posting would be a great way to cross-connect with your audience.
And if people see your content more than once, who cares? It’s brighter than the news crap that we see on repeat, across all social platforms!
Hello there! I’ve been reading your blog for years (even before I had kids!) and love your voice. Another blog that I follow (an Interior Design blog) went to posting 3 days per week, every Monday, Wednesday, Friday, after her son was born. She announced the change and it was well received. So that point is made to say, I hope you keep posting blog posts! But I think your audience will be okay with a decreased frequency, especially if you set our expectations. I love looking at your accounts on Instagram and follow all 4, but I haven’t dove into stories. YouTube videos have never been my thing (also maybe because I read your blog at work during lunch and videos are harder to hide, ha!). I follow you on FB but the algorithms don’t bring your content into my feed as frequently, and I love the RAP FB page and community of support that I have encountered there. Whatever you decide, keep us posted!
I love the way you’ve been doing it! I’m a loyal follower on instagram and instastories, on facebook if I see something I missed on insta, i might click on that, and on the weekly subscription I take a look if I missed an interesting blog post I’d like to see. Also loyal youtube follower, but I can only imagine how demanding it is to be on all platforms! I’ve failed on this myself!!
First of all, can I just saw that I love that you’re even asking! I love your insta stuff – all of it. I migrated away from the blog because frankly, I couldn’t keep up! I think one or two posts weekly – ones that you’re super passionate about, would be awesome! I like the newsletter delivery via Facebook (sometimes the emails get caught up in junk or buried in other stuff + end up getting deleted)
I for one would LOVE to hear about someone else suffering (or STILL suffering) with sleep problems!! My 3yo had me up every 20 minutes last night…even newborn-ness was not this bad *cry*
I have been following you on all platforms as much as often since I first found you through Insta2yrold which I found in a parenting magazine when my little one was also two! That was such a gain for me because your content has been such a bright spot and I rely on your daily wit, wisdom or commiseration for my mental health. Hopefully that’s not too strange! I hate SnapChat, although I sympathize that its easier to post, because IG is so much easier for me as a viewer. I liked when you posted the same videos to both because I actually deleted Snap for a while, but then I noticed I was missing things and realized you are posting things on Snap that are not on IG so I re-downloaded just to catch up with you again. My little one and I enjoy watching the adventures of you and your family. I also really appreciate all the content you have as an internet mom-friend who is smart and entertaining. I always want to see more things about your NYC life, like how do you get groceries? How much time/planning goes into determining how you will commute somewhere? How hard was it to instill sidewalk safety to your kids so that you feel somewhat relaxed about it? How do you schedule so many events with two working busy parents and two kids? I am always curious about these things and I LOVE the home makeover stuff!
I too found you years ago through the only other blog I still follow, Jenny Lawson’s thebloggess.com. I basically got IG to follow you and Lil’Miss Party and still watch your stories every day. Not much for FB anymore and never had snapchat or twitter. I have missed your longer blog posts, but still love anything your write, especially the home makeover and travel posts. I have liked the guest writers in the past, especially the book lists (SUCH a hit in my household- librarian nerds all around). The branded stuff has actually convinced me to try new things and I still LOVE Olly gummies and follow ZenGirlFitness because of you (seeing you pop up in her feed is delightful). Your authenticity and the way you respond to people who comment with dignity and respect inspire me. Clearly you pour so much of yourself into your work and personally I think it’s why so many of us will follow you wherever you end up.
I love your blogs!! I mainly follow you on instagram though – I love the stories you post. I also occasionally would watch your YouTube – but insta is where I find you most. I will though click to read a blog depending on the blog content. (if you ever need a blog writer to help out sign me up!)
I’m going to be fairly unhelpful and say several of those sound good. I like the idea of posting the same thing on all platforms. Yes, I would see it in several places, but then I wouldn’t have to engage in your content in all those places to see everything. I do love Instagram stories, but it becomes tedious to keep up with them and sometimes it’s easier for me to read a blog than wade through 30 new stories. I also have a blogger I used to read who posts long form on Instagram and I love it. I still get to read her content and it’s in my Instagram feed which is easy for me to see (I don’t have to go to an individual site to read her stuff now). I realize that’s completely contradictory, but hopefully you get the idea. Also, I wouldn’t mind if you post less on the blog. 1-3 posts a week seems fine. And I love the RAP group on Facebook. I don’t know how you managed to get a group of people to be so nice and helpful and not judgey, but you did and it’s amazing. Also, I was a fan of your Youtube content. So to summarize, post all the things in all the places, because I love it all. You don’t need to sleep or have time to yourself, right ;)? Whatever you decide, I’ll likely follow along in some form and won’t complain (or likely remember to say thanks, so consider this my perpetual thank you) because I appreciate that you share your life with complete strangers and you are an entertaining content creator. So thanks and good luck with that!
I also vote for you writing a blog when you can–not as interested in guest bloggers.
i love blogs because they are, for the most part, more thought-out than posts on social media. it’s funny how professionalism took over blogs (no more quick photos or posts, now all pics are high-quality and so is the writing!) and now that same phenomenon is taking over social media posts.
keep blogging when you can! no pressure for a daily post. i follow you everywhere, but i think there’s particular richness to the blog, and i gulp whenever i see bloggers post something like this because i worry that they’re announcing leaving the medium.
I think posting less on the blog and focusing on Instagram is a solution that might work.
But, whatever you do, definitely do NOT share the same content everywhere.
i do love your travel posts and itineraries as we travel too. even if it’s not to the same places, i enjoy reading about it and picking up little ideas. if your blog became just travel writing, i’d still come just for that! it’s also easier to read about that in a blog format and not on instagram, etc.
I’ve been following you since Mazzy was maybe 2. I admit I don’t read your blog posts as much as I used to or as much as I would like to even, but I live for the travel itineraries and NYC suggestions! I only follow your IG accts, not FB. It seems that posting the same content on FB and IG, and then cutting back to 2-3 blogs/week would satisfy the masses. I love following along with your NYC life with kids and you are the absolute only IG/blogger I have stuck with long term. It’s your style and your voice that keeps us around!
I love Instagram!!! I left Facebook years ago as I originally joined to connect with friends to see the updates of their lives. Now if I go there everyone is reposting stories that have nothing to do with them or their lives . Instagram is my morning coffee happy place. Filled with positivity and lots of laughs, depending on what you follow. I look forward to watching your stories every morning as I have my coffee. I love Instagram for the fact that while I am in Canada living my life, I can also be seeing the sights in New York from your prospective and your girls. You have exceptional daugheters, and as a Mom, I appreciate there cute approach to life. I love to see how different their day to day, going to school is different than my kids. I appreciate what you might think is insignificant. I have truly appreciate the extra effort you have put into your Insta stories. My experience with friends is either they are FB followers who sometimes look at Instagram. Or like myself watch Instagram full time, and periodically look at FB. In my small opinion, keep doing what your are and share the same story on FB and YouTube. See how it goes. See if viewership changes.
Using the Instagram TV as well is a great option. I got such a kick out of Harlow purging. I went from the story over to the tv to watched it.
I also agree you should blog when you have time. Focus on what is going well and make time to blog when it feels natural and right for you.
You have a solid audience and if you share the links we will follow!!
Keep up your great works!! It brightens my day!
All the best
I’ve followed you for years even before I had two girls myself with the same age gap as yours. I followed on Instagram and Facebook and Snapchat too. I hate the Facebook algorithm I feel I never see your posts unless I search your name even though I “like” everything you post! I have a question about IGTV and if it has monetization like YouTube does, I didn’t feel IGTV was a necessary move for IG but I understand it was partly created bc YouTube has much stricter monetization rules now and a lot of cheaters were upset and they felt it’s easier to get followers on IG. I think shorter videos that are right there in the moment are easier for moms to watch. I watched some of your YouTube content but always got interrupted or whatever, I think that’s why Snapchat and IG stories work well for a mom audience. Also #4 is my life, so I get it!
I agree with a lot of the sentiments expressed here.
1. Instagram is my no. 1 platform and I love all of your work there
2. I rarely use Facebook (I follow all four IG accounts but do not follow you on FB). You could definitely re-use the content
3. Post less often, but definitely feel free to post funny/topical posts. Many of us are looking for some comic relief during this time and appreciate reading your perspective. You’re funny and poignant. I love your topical posts in addition to your more serious ones.
You’re doing a great job!